Rocky Brands (RCKY)
Sells functional footwear through wholesale, retail, and contract manufacturing channels.
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Designs and markets work, outdoor, western, duty, commercial military, and military footwear under brands including Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit, and Ranger. Wholesale is the main channel, with direct retail and contract manufacturing adding customer reach.
Builds a footwear and apparel portfolio around Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit, Ranger, and licensed Michelin products. The mix spans work, outdoor, western, duty, commercial military, and military use cases.
Sells primarily through wholesale accounts, with retail covering direct-to-consumer websites, marketplaces, and owned stores. Contract manufacturing adds U.S. Military and private-label work, supported by manufacturing in Puerto Rico.
Owned plants in the Dominican Republic, Puerto Rico, and China sit alongside third-party sourcing across several countries. The business depends on brand portfolio integration, weather-driven demand, military and commercial military orders, and tariff-sensitive sourcing choices.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 14, 2026 | Robert W. Baird | Target | Target: $56 | Target: $50 |
| Sep 14, 2026 | Baird | Downgrade | ||
| Jul 29, 2026 | Robert W. Baird | Target | Target: $42 | Target: $56 |
| Oct 29, 2025 | Robert W. Baird | Target | Target: $40 | Target: $42 |
| Aug 26, 2025 | Baird | Upgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $2.6M · Total debt $130.0M · Total assets $489.9M · Shareholders' equity $263.6M
- Revenue
- $118.4M
- Operating income
- $19.7M
- Net income
- $13.9M
HistoryDividendAnnual yield
| Institutions | ≈ 81.29% | 6.09M shares | |
|---|---|---|---|
| 119 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 3.62% | 270.9K shares | |
| 11 holders · as of Aug 12, 2026 | |||
| Other | ≈ 15.09% | 1.13M shares | |
| remainder | |||
7.49M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
AllianceBernstein L.P.Institution | 8.64% | 647,175 | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 6.98% | 522,760 | as of Jun 30, 2026 |
Dimensional Fund Advisors LPInstitution | 6.86% | 514,294 | as of Jun 30, 2026 |
Raymond James Financial IncInstitution | 6.81% | 510,171 | as of Jun 30, 2026 |
Raymond James & AssociatesInstitution | 6.41% | 480,567 | filed Jan 7, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 5, 2026 | Robert Burton Jr. Moore | director | −3,000 | $49.73 |
| Aug 4, 2026 | Curtis A. Loveland | director, officer: Assistant Secretary | −3,483 | $50.54 |
| Aug 4, 2026 | William L. Jordan | director | −989 | $51.87 |
| Aug 4, 2026 | Robyn R. Hahn | director | −3,000 | $50.97 |
| Aug 3, 2026 | Michael L. Finn | director | −3,000 | $50.97 |
- Wolverine Worldwide
Broadest public overlap in work, outdoor, duty, and uniform footwear
- VF
Competes through Timberland, Timberland PRO, and outdoor brands
- Boot Barn
Western and work retailer with exclusive boot brands
- Weyco Group
Portfolio footwear peer with BOGS outdoor and waterproof boots
- Columbia Sportswear
Outdoor footwear and apparel competitor with Columbia and SOREL
- Deckers Brands
Premium footwear peer with UGG, HOKA, and Teva overlaps
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Rocky Brands | $45.01 | +2.87% | $329.9M | 11.5 | 11.1 | 0.7 | +12.0% |
| Wolverine Worldwide | $20.04 | +2.85% | $1.60B | 15.0 | 11.4 | 0.8 | +6.8% |
| VF | $13.58 | +4.02% | $5.13B | 18.9 | 12.2 | 0.5 | −5.2% |
| Boot Barn | $129.59 | +4.23% | $3.77B | 15.7 | 14.3 | 1.6 | +17.8% |
| Weyco Group | $45.61 | +2.73% | $423.2M | 12.2 | — | 1.5 | +6.9% |
| Columbia Sportswear | $58.29 | +2.74% | $2.90B | 14.7 | 15.1 | 0.9 | +1.5% |
| Deckers Brands | $80.70 | +0.58% | $10.93B | 11.4 | 10.5 | 2.0 | +5.7% |
| Median | 14.9 | 12.2 | 1.2 | +6.2% |