Sonic Automotive (SAH)
Retailer of franchised vehicles, EchoPark used cars, and powersports products and services.
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Retails new and used cars, light trucks, and powersports vehicles through franchised dealerships, EchoPark, and Powersports stores across the U.S. Revenue comes mainly from vehicle sales, with parts and service, collision repair, and third-party finance and insurance products adding income; franchised dealerships remain the core business.
Sells new and used vehicles through three U.S. retail segments: Franchised Dealerships, EchoPark, and Powersports. Franchised stores pair car and light-truck sales with replacement parts, maintenance, warranty and collision repair, plus third-party financing, insurance, service contracts, and other aftermarket products. EchoPark specializes in used cars and light trucks, while Powersports retails motorcycles, personal watercraft, all-terrain vehicles, parts, service, and related finance and insurance products.
Earns most revenue from franchised dealerships; EchoPark provides a dedicated pre-owned format and Powersports has expanded through dealership acquisitions. Store economics depend on vehicle sourcing and pricing, fixed-operations throughput, manufacturer relationships and incentives, customer financing, and inventory funding. Federal and state licensing and consumer-finance rules shape operations, while Smith-family-controlled Class B shares hold a majority of voting power.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 19, 2026 | Barclays | Reiterate | Rating: —Target: $92 | Target: $87 |
| Aug 6, 2026 | Morgan Stanley | Downgrade | ||
| Jul 31, 2026 | Needham | Reiterate | Rating: —Target: $90 | Target: $139 |
| Jul 17, 2026 | Seaport Global | Downgrade | ||
| Jul 15, 2026 | Barclays | Reiterate | Rating: —Target: $77 | Target: $92 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $19.2M · Total debt $4.67B · Total assets $6.38B · Shareholders' equity $1.03B
- Revenue
- $3.93B
- Operating income
- $131.6M
- Net income
- $57.4M
HistoryDividendAnnual yield
| Institutions | 46.93% | 14.84M shares | |
|---|---|---|---|
| 241 holders · as of Jun 30, 2026 | |||
| Insiders | 90.80% | 28.70M shares | |
| 10 holders · as of Jun 17, 2026 | |||
| Adds to | 137.73% | ||
31.61M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 137.73%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
David Bruton Smith1,2Insiderdirector, 10 percent owner, officer: Chairman and CEO | 42.28% | 13.37M COMPANY | filed Jun 17, 2026 |
Bryan Scott SmithInsiderdirector, 10 percent owner | 41.97% | 1.24M A · 12.03M B | filed May 1, 2026 |
BlackRock, Inc.Institution | 7.61% | 2.41M A | as of Jun 30, 2026 |
Westwood Management Corp.Institution | 5.22% | 1.65M | filed Feb 25, 2022 |
Dimensional Fund Advisors LPInstitution | 4.22% | 1.33M A | as of Jun 30, 2026 |
- David Bruton Smith's transaction reports restate only vehicles that traded; the 2026 ownership statement (13.37M) is used instead.
- David Bruton Smith reports a block also reported by Marcus G. Smith; it is counted once, under Marcus G. Smith.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jun 10, 2026 | Jeff Dyke | director, officer: President | −35,114 | $85.22 |
| Jun 9, 2026 | Jeff Dyke | director, officer: President | −14,886 | $85.13 |
| Jun 8, 2026 | Jeff Dyke | director, officer: President | −50,000 | $82.97 |
| May 28, 2026 | Heath Byrd | officer: EVP and CFO | −9,526 | $85.00 |
| Feb 5, 2026 | Paul P. Rusnak | 10 percent owner | +18,738 | $59.98 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Sonic Automotive | $65.09 | −1.26% | $2.20B | 10.5 | 9.0 | 0.1 | +7.6% |
| Lithia Motors | $311.94 | −1.33% | $6.95B | 10.5 | 7.9 | 0.2 | +2.2% |
| AutoNation | $169.26 | +0.30% | $5.65B | 7.8 | 7.1 | 0.2 | −0.6% |
| Penske Automotive Group | $211.08 | −0.51% | $13.93B | 15.6 | 15.0 | 0.4 | +11.1% |
| Group 1 Automotive | $253.16 | +0.91% | $2.99B | 10.4 | 6.1 | 0.1 | −5.6% |
| Asbury Automotive Group | $186.88 | +1.26% | $3.44B | 6.9 | 6.6 | 0.2 | +0.3% |
| CarMax | $56.68 | −2.04% | $8.21B | 35.9 | 20.0 | 0.3 | +6.2% |
| Carvana | $66.59 | −0.88% | $73.71B | 31.1 | 34.2 | 2.9 | +52.4% |
| Median | 10.5 | 7.9 | 0.2 | +2.2% |