comScore (SCOR)
Cross-platform audience and advertising measurement for media buyers, sellers and platforms.
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Supplies cross-platform audience, content and advertising measurement, contextual activation and custom research to media buyers, sellers and platforms. Revenue combines subscription-based syndicated data with transaction- or usage-based offerings and tailored research, with activity concentrated in the United States.
Measures audiences, content and advertising across linear television, connected TV, desktop, mobile and other digital channels, supplying the data media buyers, sellers and platforms use to plan, transact, activate and evaluate campaigns. Its Content & Ad Measurement offerings include Comscore TV, CTV Intelligence, Media Metrix, Mobile Metrix, Video Metrix, Cross-Platform Campaign Results and Comscore Movies.
Pairs subscription-based syndicated measurement with transaction- or usage-based cross-platform products and tailored Research & Insight work, including custom data feeds, surveys and brand-health research. Most revenue is generated in the United States, while customers include networks, stations, publishers, streamers, advertisers, agencies, movie studios, exhibitors and programmatic platforms.
Execution depends on deduplicated cross-platform coverage and customer acceptance of its measurement currencies. Data access, privacy and platform restrictions, the legacy-to-cross-platform mix shift, and Series C preferred stock's seniority and governance influence are structural dependencies.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $25.7M · Total debt $9.3M · Total assets $327.5M · Shareholders' equity $179.1M
- Revenue
- $79.2M
- Operating income
- −$12.0M
- Net income
- −$14.8M
No dividends on record.
| Institutions | 37.92% | 5.76M shares | |
|---|---|---|---|
| 27 holders · as of Jun 30, 2026 | |||
| Insiders | 4.19% | 635.7K shares | |
| 11 holders · as of Sep 8, 2026 | |||
| Strategic holders | 43.35% | 6.58M shares | |
| 1 holder · as of Aug 21, 2026 | |||
| Other | 14.54% | 2.21M shares | |
| remainder | |||
15.18M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Charter Communications, Inc. /MO/1Strategic10 percent owner | 43.35% | 6.58M | filed Aug 21, 2026 |
Cerberus Capital Management, L.P.Institution | 22.37% | 3.40M | as of Jun 30, 2026 |
Westerly Capital Management, LLCInstitution | 8.63% | 1.31M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 2.24% | 340,770 | as of Jun 30, 2026 |
William Paul LivekInsiderdirector | 1.43% | 217,473 | filed Aug 31, 2026 |
- Charter Communications, Inc. /MO/ reports a block also reported by Cerberus Capital Management, L.P.; it is counted once, under Cerberus Capital Management, L.P.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 8, 2026 | Matthew F. McLaughlin | director, officer: Chief Executive Officer | +3,367 | $5.19 |
| Sep 4, 2026 | Matthew F. McLaughlin | director, officer: Chief Executive Officer | +16,633 | $5.06 |
| Aug 28, 2026 | William Paul Livek | director | +20,000 | $5.23 |
| Aug 26, 2026 | Matthew F. McLaughlin | director, officer: Chief Executive Officer | +20,000 | $5.26 |
| Aug 20, 2026 | David Kline | director | +7,000 | $5.29 |
- DoubleVerify
Digital campaign measurement and media-quality verification overlap.
- Roku
First-party CTV data and ad measurement overlap in streaming.
- Alphabet Class A
Google-owned ad delivery, analytics, and effectiveness data overlap.
- Similarweb
Web and app audience intelligence overlaps in digital measurement.
- Xperi
Smart-TV viewing data overlaps with CTV audience measurement.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| comScore | $4.68 | −4.00% | $73.5M | 0.7 | — | 0.2 | −11.4% |
| DoubleVerify | $13.41 | −0.26% | $2.06B | 37.4 | 19.0 | 2.7 | +2.5% |
| Roku | $154.21 | −0.08% | $22.89B | 66.0 | 47.8 | 4.4 | +21.9% |
| Alphabet Class A | $351.16 | −1.07% | $4.30T | 17.8 | 26.1 | 9.6 | +24.2% |
| Similarweb | $8.37 | −1.30% | $742.9M | — | 29.0 | 2.5 | +8.8% |
| Xperi | $5.53 | −0.45% | $267.9M | — | 6.3 | 0.6 | +8.1% |
| Median | 37.4 | 26.1 | 2.7 | +8.8% |