Similarweb (SMWB)
Turns digital signals into market and competitive intelligence for business users.
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Provides a digital-data platform that translates web, app, search, advertising, and other digital signals into market and competitive intelligence. Its offerings include a SaaS platform, API, Reports, and the free Similarweb.com product for business users.
Converts web, app, search, advertising, and other digital signals into market and competitive intelligence for strategy teams, analysts, marketers, category managers, salespeople, and investors. The platform grew from a web-discovery product.
Its platform has expanded through capabilities in mobile and app intelligence, SEO and rank tracking, advertising intelligence, and paid-search and affiliate tools. Business users access a SaaS platform, API, Reports, and a free Similarweb.com product.
Operations span continents, while its data and insights are built around websites and apps. Founder Or Offer remains CEO during the board's formal search for a successor.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 16, 2026 | Needham | Upgrade | ||
| Aug 13, 2026 | Barclays | Reiterate | Rating: —Target: $5 | Target: $11 |
| Aug 12, 2026 | Northland Securities | Target | Target: $5 | Target: $10 |
| Aug 12, 2026 | Northland Capital Markets | Upgrade | ||
| Jun 18, 2026 | Oppenheimer | Reiterate | Rating: —Target: $4 | Target: $7 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $73.9M · Total debt $45.7M · Total assets $282.1M · Shareholders' equity $22.8M
- Revenue
- $77.2M
- Operating income
- $744.0K
- Net income
- −$3.6M
No dividends on record.
| Institutions | 46.08% | 40.07M ADS | |
|---|---|---|---|
| 73 holders · as of Jun 30, 2026 | |||
| Insiders | 34.18% | 29.72M ADS | |
| 10 holders · as of Sep 22, 2026 | |||
| Other | 19.74% | 17.17M ADS | |
| remainder | |||
86.96M ADS as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Naspers LtdInstitution | 12.85% | 11.17M ADS | as of Jun 30, 2026 |
Harel Moshe Beit-OnInsiderdirector | 12.52% | 10.89M ordinary | filed May 21, 2026 |
Joshua AllianceInsiderdirector | 10.22% | 8.88M ordinary | filed Apr 13, 2026 |
Or Offer1,2Insiderofficer: Chief Executive Officer | 6.36% | 6.06M ordinary | filed Sep 22, 2026 |
Menora Mivtachim Holdings Ltd.Institution | 4.62% | 4.02M ADS | as of Jun 30, 2026 |
- Or Offer's transaction reports restate only vehicles that traded; the 2022 ownership statement (6.06M) less the 530.6K net shares sold since is used instead.
- Or Offer reports a block also reported by Menora Mivtachim Holdings Ltd.; it is counted once, under Menora Mivtachim Holdings Ltd.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 21, 2026 | Or Offer | officer: Chief Executive Officer | −32,200 | $8.40 |
| Sep 18, 2026 | Or Offer | officer: Chief Executive Officer | −37,500 | $8.25 |
| Sep 17, 2026 | Or Offer | officer: Chief Executive Officer | −30,400 | $8.35 |
| Sep 16, 2026 | Or Offer | officer: Chief Executive Officer | −45,719 | $8.40 |
| Sep 15, 2026 | Or Offer | officer: Chief Executive Officer | −26,691 | $8.53 |
- comScore
Cross-platform audience and advertising measurement overlap
- WPP (ADR)
Media intelligence and marketing-data services overlap
- Omnicom Group
Marketing intelligence, media data, and AI workflow overlap
- Accenture
Data-led strategy and market-intelligence project overlap
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Similarweb | $8.44 | −0.47% | $742.9M | — | 29.2 | 2.5 | +8.8% |
| comScore | $4.65 | −4.52% | $73.5M | 0.7 | — | 0.2 | −11.4% |
| WPP (ADR) | $25.70 | +0.18% | $5.53B | — | — | 0.3 | −3.9% |
| Omnicom Group | $75.37 | −0.29% | $20.74B | 40.9 | 7.3 | 0.9 | +63.4% |
| Accenture | $184.35 | −0.95% | $113.89B | 14.9 | 12.8 | 1.6 | +5.6% |
| Median | 14.9 | 10.1 | 0.6 | +0.8% |