Signet Jewelers (SIG)
Retailer of bridal and fashion jewelry through store and digital brands.
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Retails bridal and fashion jewelry, watches, and services through store and digital brands including Kay, Zales, Jared, Blue Nile, and H.Samuel. Most operations are in North America, while demand is seasonal and tied to discretionary purchases around engagements, weddings, gifting, and self-purchase.
Retails bridal and fashion jewelry, watches, and related services through store and digital brands including Kay Jewelers, Zales, Jared, Diamonds Direct, Banter by Piercing Pagoda, Blue Nile, Peoples Jewellers, H.Samuel, and Ernest Jones. Most operations are in the United States, with smaller networks in Canada, the United Kingdom, and Ireland.
Combines broad assortments with trained jewelry consultants, online ordering, repairs, custom design, piercing, and extended service plans. Shared marketing, merchandising, supply-chain, and digital capabilities support the brands, alongside diamond sourcing and polishing operations.
Demand depends on discretionary purchases tied to engagements, weddings, gifting, and self-purchase. Customer financing comes from third-party partners, while merchandise costs and availability depend on diamonds, gold, and other precious materials. Sales and earnings are concentrated in the holiday period.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 10, 2026 | Goldman Sachs | Reiterate | Rating: —Target: $96 | Target: $109 |
| Sep 10, 2026 | Telsey Advisory | Reiterate | Rating: —Target: $96 | Target: $105 |
| Sep 10, 2026 | Raymond James | Reiterate | Rating: —Target: $105 | Target: $120 |
| Sep 9, 2026 | Jefferies | Reiterate | Rating: —Target: $150 | Target: $175 |
| Sep 9, 2026 | Wells Fargo | Reiterate | Rating: —Target: $90 | Target: $100 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $526.8M · Total debt $1.22B · Total assets $5.59B · Shareholders' equity $1.84B
- Revenue
- $1.53B
- Operating income
- $108.8M
- Net income
- $52.1M
HistoryDividendAnnual yieldUpcoming
| Institutions | 114.74% | 43.96M shares | |
|---|---|---|---|
| 346 holders · as of Jun 30, 2026 | |||
| Insiders | 4.48% | 1.72M shares | |
| 26 holders · as of Sep 21, 2026 | |||
| Adds to | 119.22% | ||
38.32M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 119.22%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 17.24% | 6.61M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 9.25% | 3.55M | as of Jun 30, 2026 |
Dimensional Fund Advisors LPInstitution | 6.74% | 2.58M | as of Jun 30, 2026 |
Select Equity Group, L.P.Institution | 6.36% | 2.44M | as of Jun 30, 2026 |
FMR LLCInstitution | 5.66% | 2.17M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Mar 25, 2026 | Brian A. Tilzer | director | −7,000 | $88.96 |
- Walmart
Second-largest US jewelry retailer, dominant at sub-$500 value price points
- Amazon
World's largest e-commerce platform, third-largest US online jewelry retailer
- Brilliant Earth
Ethical-first online bridal jeweler pivoting to fine jewelry and LGD growth
- Costco
Membership warehouse club undercutting specialty bridal on GIA diamond price
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Signet Jewelers | $101.69 | +3.10% | $3.88B | 11.4 | 8.1 | 0.6 | −0.5% |
| Walmart | $108.30 | +0.80% | $855.02B | 38.8 | 36.2 | 1.2 | +5.9% |
| Amazon | $257.21 | −0.48% | $2.78T | 20.8 | 27.6 | 3.6 | +19.6% |
| Brilliant Earth | $1.42 | +1.43% | $89.5M | — | 16.0 | 0.2 | +5.7% |
| Costco | $901.25 | +0.31% | $398.46B | 45.2 | 41.1 | 1.4 | +11.6% |
| Median | 38.8 | 31.9 | 1.3 | +8.8% |






