Scotts Miracle-Gro (SMG)
Markets Scotts, Miracle-Gro and other consumer lawn-and-garden brands across North America.
Something off on this page? Send us feedback.
Sells branded grass seed, plant food, lawn care and garden products through a North American consumer platform. The business traces its roots to consumer seed and the Scotts–Miracle-Gro combination, and now focuses on its core after the Hawthorne sale.
Consumer lawn and garden products draw on the Scotts and Miracle-Gro lineages, spanning grass seed, plant food and lawn-care offerings. The brand system expanded through exclusive consumer marketing rights for Roundup weed control and the Ortho acquisition.
Operations are concentrated in North America, with U.S. Consumer as the central business and Canadian consumer lawn and garden in Other. Consumer advice, product guarantees and a long-running helpline shape the operating model. Hawthorne Gardening, the indoor and hydroponics subsidiary, was sold in 2026 after cannabis-sector volatility prompted a return to core lawn and garden.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jul 30, 2026 | UBS | Reiterate | Rating: —Target: $70 | Target: $78 |
| Jul 30, 2026 | Wells Fargo | Reiterate | Rating: —Target: $74 | Target: $77 |
| Jul 16, 2026 | UBS | Reiterate | Rating: —Target: $63 | Target: $70 |
| Jul 8, 2026 | Wells Fargo | Reiterate | Rating: —Target: $72 | Target: $74 |
| Jun 8, 2026 | Stifel Nicolaus | Target | Target: $76 | Target: $75 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 27, 2026Cash & short-term investments $27.7M · Total debt $2.11B · Total assets $3.17B · Shareholders' equity −$208.7M
- Revenue
- $1.17B
- Operating income
- $169.6M
- Net income
- $112.2M
HistoryDividendAnnual yield
| Institutions | 87.33% | 50.85M shares | |
|---|---|---|---|
| 480 holders · as of Jun 30, 2026 | |||
| Insiders | 29.10% | 16.94M shares | |
| 18 holders · as of Sep 9, 2026 | |||
| Strategic holders | 45.66% | 26.58M shares | |
| 1 holder · as of Aug 5, 2026 | |||
| Adds to | 162.09% | ||
58.22M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 162.09%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Hagedorn Partnership, L.P.Strategicdirector, 10 percent owner | 45.66% | 26.58M | filed Aug 5, 2026 |
James Hagedorn1Insiderdirector, 10 percent owner, officer: Chairman & CEO | 22.91% | 13.35M | filed Jun 9, 2026 |
BlackRock, Inc.Institution | 7.66% | 4.46M | as of Jun 30, 2026 |
FMR LLCInstitution | 7.04% | 4.10M | as of Jun 30, 2026 |
Earnest Partners LLCInstitution | 6.24% | 3.63M | as of Jun 30, 2026 |
- James Hagedorn's transaction reports restate only vehicles that traded; the 2025 ownership statement (13.35M) less the 14.5K net shares sold since is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 10, 2026 | Mark D. Kingdon | director | −831 | $61.65 |
| Aug 3, 2026 | Hagedorn Partnership, L.P. | director, 10 percent owner: | −30,000 | $67.45 |
| Jul 30, 2026 | Stephen L. Johnson | director | −1,171 | $68.32 |
| Feb 24, 2026 | Mark J. Scheiwer | officer: EVP, CFO & CAO | +693 | $71.44 |
| Feb 12, 2026 | Hagedorn Partnership, L.P. | director, 10 percent owner: | −50,000 | $66.40 |
- Central Garden & Pet Common Stock
Broad lawn, seed, fertilizer, and pest-control overlap
- Spectrum Brands
Direct overlap in outdoor and household pest and weed control
- Procter & Gamble
Household and outdoor insect control overlap through Zevo
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Scotts Miracle-Gro | $52.81 | +2.70% | $2.99B | 44.7 | 11.6 | 0.9 | −1.3% |
| Central Garden & Pet Common Stock | $40.49 | +0.96% | $2.51B | 15.0 | 13.6 | 0.8 | −8.2% |
| Spectrum Brands | $87.33 | +2.47% | $1.98B | 25.4 | 16.9 | 0.7 | +7.7% |
| Procter & Gamble | $147.60 | +1.04% | $347.33B | 22.1 | 21.1 | 4.0 | +1.5% |
| Median | 22.1 | 16.9 | 0.8 | +1.5% |