Stran & Company (SWAG)
Builds outsourced marketing programs with branded merchandise, print, packaging, trade-show, and loyalty-incentive services.
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Sells branded promotional merchandise alongside print, packaging, trade-show, and loyalty-incentive services. It buys products and branding from third parties, resells finished goods to customers, and operates separate Stran and Stran Loyalty Solutions reportable segments.
Builds outsourced marketing programs around branded promotional merchandise, print, packaging, trade-show, and loyalty-incentive services. Those services are sold through client programs. The Stran segment purchases products and branding from third-party manufacturers and decorators, then resells finished goods to customers.
Stran Loyalty Solutions, or SLS, is the second reportable segment and contains the former Gander Group business acquired through a secured-party asset sale. The company has expanded through targeted asset acquisitions, including promotional-products customer assets before the Gander transaction.
Its operating model depends on third-party manufacturers and decorators for supply and fulfillment.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $12.6M · Total debt $2.0M · Total assets $56.9M · Shareholders' equity $31.5M
- Revenue
- $33.4M
- Operating income
- $86.0K
- Net income
- $309.0K
No dividends on record.
| Insiders | 52.20% | 9.73M shares | |
|---|---|---|---|
| 9 holders · as of Aug 14, 2026 | |||
| Strategic holders | 8.11% | 1.51M shares | |
| 1 holder · as of Jan 29, 2026 | |||
| Other | 39.69% | 7.40M shares | |
| remainder | |||
18.64M company shares as of Sep 22, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Andrew StranbergInsiderdirector, 10 percent owner, officer: EC, Treasurer & Sec. | 29.86% | 5.57M | filed Nov 4, 2025 |
Andrew ShapeInsiderofficer: President and CEO | 19.53% | 3.64M | filed Nov 5, 2025 |
Alta Partners LLCStrategic | 8.11% | 1.51M | filed Jan 29, 2026 |
John AudibertInsiderofficer: CSO and CCO | 1.28% | 237,750 | filed Feb 20, 2026 |
David BrownerInsiderofficer: Chief Financial Officer | 0.84% | 157,500 | filed Feb 20, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
- Shift4 Payments
Direct marketer of custom promotional products
- Cimpress
Mass-customization platform for print and promotional products
- Superior Group of Companies
BAMKO provides branded products and corporate identity apparel
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Stran & Company | $1.54 | +0.82% | $28.0M | 681.8 | 38.2 | 0.2 | +2.4% |
| Shift4 Payments | $39.36 | +0.72% | $3.59B | 67.4 | 5.8 | 0.7 | −35.4% |
| Cimpress | $79.45 | +0.05% | $1.93B | 21.2 | 15.7 | 0.5 | +8.7% |
| Superior Group of Companies | $12.62 | 0.00% | $192.9M | 22.4 | 16.9 | 0.3 | +2.6% |
| Median | 22.4 | 15.7 | 0.5 | +2.6% |