Tripadvisor (TRIP)
Connects travelers with experiences, hotel guidance, restaurant discovery, and dining reservations.
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Runs Viator experiences booking, Tripadvisor travel guidance and hotel advertising, and TheFork dining reservations. Revenue comes from completed booking commissions, click and media advertising, partner demand, and restaurant software, with search traffic and large travel partners shaping the model.
Centers on three platforms: Viator and Tripadvisor points of sale for bookable tours, activities, and attractions; Tripadvisor travel guidance, hotel metasearch, and advertising; and TheFork for European restaurant reservations and restaurant software.
Operates with a global traveler audience and TheFork concentrated in Europe. The model turns user reviews, travel-intent data, supplier inventory, and completed bookings into discovery, planning, and transaction flow.
Execution depends on marketplace supply, user-generated content, paid and unpaid search traffic, and demand from hotel and travel partners. Recent operating work has shifted resources toward Experiences, TheFork, and AI-enabled personalization while legacy Hotels and Other remains more exposed to search and partner concentration.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 11, 2026 | UBS | Reiterate | Rating: —Target: $15 | Target: $12 |
| Aug 7, 2026 | Cantor Fitzgerald | Reiterate | Rating: —Target: $10 | Target: $9 |
| Jul 30, 2026 | UBS | Reiterate | Rating: —Target: $16 | Target: $15 |
| Jul 21, 2026 | BTIG | Downgrade | ||
| Jul 20, 2026 | Goldman Sachs | Reiterate | Rating: —Target: $22 | Target: $16 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $843.2M · Total debt $893.9M · Total assets $2.53B · Shareholders' equity $662.5M
- Revenue
- $441.9M
- Operating income
- $37.8M
- Net income
- $22.4M
No dividends on record.
| Institutions | 113.87% | 133.46M shares | |
|---|---|---|---|
| 320 holders · as of Jun 30, 2026 | |||
| Insiders | 1.53% | 1.80M shares | |
| 19 holders · as of Sep 4, 2026 | |||
| Strategic holders | 10.10% | 11.84M shares | |
| 3 holders · as of Sep 9, 2025 | |||
| Adds to | 125.50% | ||
117.20M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 125.50%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 14.88% | 17.44M | as of Jun 30, 2026 |
Ameriprise Financial IncInstitution | 9.00% | 10.55M | as of Jun 30, 2026 |
Eagle Capital Management, LLCInstitution | 7.22% | 8.46M | filed Feb 14, 2020 |
Nuveen, LLCInstitution | 6.06% | 7.10M | as of Jun 30, 2026 |
Trip.com Group LimitedStrategic | 5.93% | 6.95M | filed Jul 17, 2020 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 2, 2026 | Almir Ambeskovic | officer: CEO, TheFork | −8,000 | $9.45 |
| Jul 16, 2026 | Kristen Ann Dalton | officer: Chief Strategy & Ops Officer | −7,908 | $15.00 |
| Jun 2, 2026 | Almir Ambeskovic | officer: CEO, TheFork | −8,000 | $12.30 |
| Mar 2, 2026 | Almir Ambeskovic | officer: CEO, TheFork | −8,000 | $9.67 |
| Dec 10, 2025 | Kristen Ann Dalton | officer: President, Brand Tripadvisor | −18,000 | $14.98 |
- Booking
Scale OTA rival across lodging, metasearch, attractions, and dining
- Expedia Group
Global OTA and travel-media overlap in lodging, ads, and activities
- Trip.com Group (ADR)
Asia-led OTA overlap in hotels, tours, content, and metasearch
- Airbnb
Travel marketplace overlap in stays, experiences, services, and discovery
- Alphabet Class A
Search, Maps, AI, and ads pressure travel discovery and hotel metasearch
- MakeMyTrip
India-focused OTA overlap in hotels, packages, activities, and planning
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Tripadvisor | $8.57 | −2.67% | $1.02B | 880.0 | 8.7 | 0.6 | −16.5% |
| Booking | $161.55 | −4.14% | $130.58B | 18.7 | 14.5 | 4.6 | +8.2% |
| Expedia Group | $265.68 | −5.46% | $32.18B | 17.5 | 11.8 | 2.0 | +14.0% |
| Trip.com Group (ADR) | $40.84 | +0.47% | $26.41B | 7.9 | 14.3 | 2.7 | +11.4% |
| Airbnb | $163.52 | −1.99% | $99.02B | 38.1 | 28.5 | 7.5 | +16.5% |
| Alphabet Class A | $354.32 | −0.18% | $4.30T | 17.8 | 26.4 | 9.6 | +24.2% |
| MakeMyTrip | $48.53 | +1.17% | $4.51B | 145.1 | 36.9 | 4.3 | +1.1% |
| Median | 18.3 | 20.4 | 4.4 | +12.7% |