Aterian (ATER)
Marketplace seller of owned home, kitchen, personal-care, and craft brands.
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Brings owned home, kitchen, personal-care, and craft brands to online marketplaces and, sometimes, wholesale customers. The last verified model relies on third-party manufacturing and fulfillment, with Amazon providing most revenue.
Combines owned consumer brands with marketplace distribution and a data layer. The last fully described portfolio spans hOmeLabs environmental appliances, PurSteam steam appliances, Mueller Living kitchen goods, Squatty Potty toilet stools and wipes, Healing Solutions essential oils and skincare, and Photo Paper Direct transfer and craft paper.
Primarily served U.S. customers through Amazon, while adding online channels including Walmart, Target, eBay, brand websites, Home Depot, Best Buy, and Bed Bath & Beyond. Photo Paper Direct sold in the United Kingdom and European Union, with selected core SKUs expanding to Amazon UK.
Marketplace execution depends on product quality, price, reviews, advertising, external traffic, fulfillment, inventory, and search rank; manufacturers and third-party logistics providers handle supply and delivery. Amazon provides most revenue while competing through first-party retail in dehumidifiers and steam mops. The proposed asset sale leaves the post-meeting brand portfolio unconfirmed.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $2.5M · Total debt $38.0K · Total assets $23.5M · Shareholders' equity $12.6M
- Revenue
- $7.0K
- Operating income
- −$4.0M
- Net income
- −$491.0K
No dividends on record.
| Institutions | 6.32% | 685.7K shares | |
|---|---|---|---|
| 26 holders · as of Jun 30, 2026 | |||
| Insiders | 87.86% | 9.53M shares | |
| 9 holders · as of Sep 11, 2026 | |||
| Other | 5.82% | 631.9K shares | |
| remainder | |||
10.85M company shares as of Aug 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Two share counts disagree (17.97M in the company's Sep 22, 2026 report, 10.85M elsewhere); stakes use the report.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
David E. LazarInsiderdirector, 10 percent owner, officer: Chief Executive Officer | 62.10% | 6.74M | filed Sep 11, 2026 |
Arturo RodriguezInsiderdirector, officer: Chief Executive Officer | 9.97% | 1.08M | filed May 22, 2026 |
Joshua O. FeldmanInsiderofficer: Chief Financial Officer | 4.58% | 497,442 | filed Jan 23, 2026 |
Roi Zion ZahutInsiderofficer: Chief Technology Officer | 3.47% | 376,358 | filed Jun 13, 2025 |
Renaissance Technologies LLCInstitution | 2.06% | 223,030 | as of Jun 30, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
- Amazon
First-party retail pressure in dehumidifiers and steam mops.
- SharkNinja
Broad small-appliance overlap in steam cleaning and kitchens.
- Helen of Troy
Humidifier and kitchen-accessory rival through Vicks and OXO.
- Hamilton Beach Brands
Direct small-kitchen appliance competitor for value-focused buyers.
- Cricut
DIY heat-transfer materials overlap with craft-paper customers.
- Kimberly-Clark
Flushable-wipe competition against the Squatty Potty extension.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Aterian | $0.6566 | −1.79% | $7.3M | — | — | 0.2 | −100.0% |
| Amazon | $255.42 | −1.17% | $2.78T | 20.8 | 27.4 | 3.6 | +19.6% |
| SharkNinja | $168.13 | +0.38% | $23.70B | 34.2 | 23.8 | 3.4 | +22.2% |
| Helen of Troy | $28.71 | +3.82% | $644.0M | — | 7.8 | 0.4 | +8.2% |
| Hamilton Beach Brands | $32.67 | +2.64% | $429.8M | 7.5 | 17.8 | 0.7 | +11.6% |
| Cricut | $5.73 | +1.33% | $1.19B | 13.6 | 28.2 | 1.7 | −9.2% |
| Kimberly-Clark | $99.37 | +1.67% | $32.44B | 16.6 | 14.2 | 2.0 | +0.6% |
| Median | 16.6 | 20.8 | 1.8 | +9.9% |