Best Buy (BBY)
Sells consumer electronics and appliances through stores, e-commerce, and Geek Squad services.
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Sells consumer electronics, computers, mobile phones, appliances, and gaming products through U.S. and Canadian stores, e-commerce, and Geek Squad services. Most revenue comes from the U.S.; memberships, advertising, marketplace commissions, and health-related services supplement merchandise sales.
Sells computers, mobile phones, consumer electronics, appliances, and gaming products through an omnichannel network spanning the United States and Canada. Large-format stores support product demonstrations, pickup, delivery, and ship-from-store fulfillment, while Geek Squad extends sales into installation, repair, setup, and technical support.
Most revenue comes from the U.S., with Canada forming the International segment. Additional revenue comes from My Best Buy memberships, Best Buy Ads, Marketplace commissions, and health-related services under brands including Lively. A curated assortment and vendor store-within-a-store formats pair online convenience with in-person advice. Merchandise access is concentrated among a small group of major technology suppliers, and demand depends on discretionary device upgrade and replacement cycles.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 8, 2026 | DA Davidson | Downgrade | ||
| Aug 28, 2026 | DA Davidson | Reiterate | Rating: —Target: $78 | Target: $95 |
| Aug 28, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $76 | Target: $90 |
| Aug 28, 2026 | UBS | Reiterate | Rating: —Target: $86 | Target: $90 |
| Aug 28, 2026 | Guggenheim | Reiterate | Rating: —Target: $90 | Target: $95 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $2.26B · Total debt $4.13B · Total assets $16.11B · Shareholders' equity $3.18B
- Revenue
- $9.78B
- Operating income
- $421.0M
- Net income
- $315.0M
HistoryDividendAnnual yield
| Institutions | 96.46% | 203.31M shares | |
|---|---|---|---|
| 922 holders · as of Jun 30, 2026 | |||
| Insiders | 5.90% | 12.44M shares | |
| 21 holders · as of Sep 21, 2026 | |||
| Strategic holders | 10.25% | 21.59M shares | |
| 1 holder · as of Feb 7, 2020 | |||
| Adds to | 112.61% | ||
210.77M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 112.61%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 12.09% | 25.47M | as of Jun 30, 2026 |
FMR LLCStrategic | 10.25% | 21.59M | filed Feb 7, 2020 |
State Street CorpInstitution | 6.64% | 13.99M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 6.13% | 12.93M | as of Jun 30, 2026 |
Richard M. Schulze1,2Insiderother: Chairman Emeritus | 5.29% | 12.86M | filed Sep 18, 2026 |
- Richard M. Schulze's transaction reports restate only vehicles that traded; the 2026 ownership statement (12.86M) less the 1.70M net shares sold since is used instead.
- Richard M. Schulze reports a block also reported by Vanguard Portfolio Management LLC; it is counted once, under Vanguard Portfolio Management LLC.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 16, 2026 | Richard M. Schulze | other: Chairman Emeritus | −300,000 | $92.51 |
| Jul 14, 2026 | Richard M. Schulze | other: Chairman Emeritus | −300,000 | $82.21 |
| Jul 13, 2026 | Richard M. Schulze | other: Chairman Emeritus | −600,000 | $82.22 |
| Jun 26, 2026 | Richard M. Schulze | other: Chairman Emeritus | −224,705 | $78.10 |
| Jun 25, 2026 | Richard M. Schulze | other: Chairman Emeritus | −193,896 | $78.13 |
- Amazon
Now #1 in U.S. CE at 31%; Prime vs My Best Buy across all categories.
- Walmart
Third in U.S. CE at ~13% share; price leader in-store and on Walmart.com.
- Costco
Warehouse-club CE and appliance rival; membership mirrors My Best Buy.
- Apple
Vendor and direct retailer competing in computing, mobile, and device services.
- Lowe's
Largest U.S. appliance retailer at ~42% share; Best Buy third in the category.
- Home Depot
Second-largest appliance retailer at ~38% share; rivals Pacific Kitchen & Home.
- Target
Fourth in CE spending at ~4-6% share; foot-traffic rival on TVs and gaming.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Best Buy | $94.15 | −0.71% | $19.98B | 15.8 | 13.4 | 0.5 | +3.6% |
| Amazon | $250.57 | −1.73% | $2.74T | 20.5 | 26.8 | 3.5 | +19.6% |
| Walmart | $109.51 | −0.56% | $876.34B | 39.8 | 36.6 | 1.2 | +5.9% |
| Costco | $895.07 | −0.48% | $398.87B | 45.2 | 40.8 | 1.4 | +11.6% |
| Apple | $337.92 | −0.54% | $4.99T | 38.9 | 36.4 | 10.7 | +16.4% |
| Lowe's | $192.84 | −1.65% | $109.98B | 16.6 | 15.4 | 1.2 | +8.3% |
| Home Depot | $300.05 | −1.74% | $304.47B | 21.4 | 19.4 | 1.8 | +5.7% |
| Target | $157.90 | −0.70% | $72.23B | 16.5 | 17.0 | 0.7 | +5.3% |
| Median | 21.4 | 26.8 | 1.4 | +8.3% |