Instacart (CART)
Connects grocery customers, shoppers, retailers, and brands through marketplace, software, and advertising tools.
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Connects consumers, independent-contractor shoppers, and grocery retailers through a grocery delivery and pickup marketplace. Business lines extend to retailer software and retail-media advertising for consumer brands, while the inventory-light model depends on participating retailers, reliable shopper fulfillment, and compliance across subscriptions, data use, and worker classification.
Connects consumers, independent-contractor shoppers, and grocery retailers through an online marketplace for grocery delivery and pickup. Rather than owning grocery inventory, the network coordinates ordering and fulfillment through participating retailers and shoppers.
Extends beyond the marketplace through Instacart Platform, which supplies retailers with e-commerce, fulfillment, in-store systems, advertising, and operational insights. Enterprise offerings are extending internationally. Consumer brands buy retail-media advertising, while capability-led acquisitions have added order management, smart carts, and shelf intelligence.
Depends on continued retailer and brand participation, reliable shopper fulfillment, and compliance governing consumer subscriptions, advertising, data use, and worker classification. A proposed FTC settlement imposed disclosure and consent requirements around marketing claims and Instacart+ auto-renewal.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 2, 2026 | Argus Research | Reiterate | Rating: —Target: $50 | Target: $58 |
| Aug 7, 2026 | Morgan Stanley | Target | Target: $52 | Target: $58 |
| Aug 7, 2026 | Raymond James | Reiterate | Rating: —Target: $50 | Target: $55 |
| Aug 7, 2026 | Robert W. Baird | Target | Target: $49 | Target: $55 |
| Aug 7, 2026 | Cantor Fitzgerald | Reiterate | Rating: —Target: $56 | Target: $63 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $850.0M · Total debt $34.0M · Total assets $3.51B · Shareholders' equity $2.32B
- Revenue
- $1.04B
- Operating income
- $143.0M
- Net income
- $111.0M
No dividends on record.
| Institutions | 82.93% | 194.91M shares | |
|---|---|---|---|
| 533 holders · as of Jun 30, 2026 | |||
| Insiders | 11.18% | 26.28M shares | |
| 16 holders · as of Sep 17, 2026 | |||
| Other | 5.89% | 13.84M shares | |
| remainder | |||
235.03M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
SC US (TTGP), Ltd.Institution | 11.88% | 27.93M | as of Jun 30, 2026 |
D1 Capital Partners L.P.Institution | 9.60% | 22.56M | as of Jun 30, 2026 |
Apoorva Mehta1Insider10 percent owner | 9.48% | 22.28M | filed Jul 15, 2025 |
SC US (TTGP), Ltd. ("SC US (TTGP)")Institution | 7.91% | 18.60M | filed Aug 17, 2026 |
BlackRock, Inc.Institution | 6.74% | 15.85M | as of Jun 30, 2026 |
- Apoorva Mehta's transaction reports restate only vehicles that traded; the 2025 ownership statement (22.28M) is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | Lisa Blackwood-Kapral | officer: Chief Accounting Officer | −3,017 | $47.08 |
| Aug 27, 2026 | Mary Beth Laughton | director | −10,236 | $50.33 |
| Aug 24, 2026 | Morgan Fong | officer: Chief Legal Officer | −18,390 | $49.96 |
| Aug 19, 2026 | Ravi Gupta | director | −150,000 | $50.61 |
| Aug 19, 2026 | Chris Rogers | director, officer: President and CEO | −7,606 | $48.95 |
- DoorDash
Direct overlap in grocery delivery, merchant services, and ads
- Uber
Grocery marketplace, white-label delivery, membership, and ads rival
- Amazon
Scaled first-party grocery, same-day delivery, membership, and ads rival
- Walmart
Store-led online grocery, same-day fulfillment, membership, and ads rival
- Target
Owned-store grocery delivery and retail-media rival through Shipt and Roundel
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Instacart | $44.13 | −3.13% | $10.71B | 24.9 | 16.9 | 2.7 | +14.1% |
| DoorDash | $194.92 | +0.56% | $84.46B | 101.5 | 55.8 | 5.3 | +35.6% |
| Uber | $70.23 | −0.86% | $144.20B | 15.6 | 18.1 | 2.6 | +12.2% |
| Amazon | $255.47 | −1.15% | $2.78T | 20.8 | 27.4 | 3.6 | +19.6% |
| Walmart | $108.66 | +1.13% | $855.02B | 38.8 | 36.3 | 1.2 | +5.9% |
| Target | $159.29 | +1.00% | $71.63B | 16.4 | 17.2 | 0.7 | +5.3% |
| Median | 20.8 | 27.4 | 2.6 | +12.2% |