Choice Hotels International (CHH)
Franchises hotel brands and supplies reservations and system services to independently owned properties.
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Runs a capital-light franchising platform that supports hotel brands from economy through upper-upscale and extended-stay lodging. Its revenue model is built around franchise relationships, reservations, and system services rather than primarily owning hotels.
Built around hotel franchising, the system supplies brands, reservations, and operating services to independently owned properties rather than primarily owning hotels. It traces this model to a referral cooperative that used common standards, and its portfolio now spans economy through upper-upscale and extended-stay lodging, including WoodSpring Suites and Radisson Hotels Americas.
Most open hotels are in the United States, with the wider system extending internationally. Revenue depends on retaining and growing franchise relationships, keeping brands attractive to operators and guests, maintaining reservations and other operating technology, and operating through changes in lodging supply, travel demand, and broader economic conditions.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 10, 2026 | Truist Financial | Target | Target: $126 | Target: $129 |
| Aug 28, 2026 | UBS | Reiterate | Rating: —Target: $118 | Target: $120 |
| Aug 27, 2026 | Mizuho Securities | Target | Target: — | Target: $106 |
| Aug 6, 2026 | Deutsche Bank | Reiterate | Rating: —Target: $114 | Target: $124 |
| Aug 6, 2026 | Barclays | Reiterate | Rating: —Target: $100 | Target: $102 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $42.8M · Total debt $2.11B · Total assets $2.99B · Shareholders' equity $142.2M
- Revenue
- $440.8M
- Operating income
- $104.1M
- Net income
- $64.1M
HistoryDividendAnnual yieldUpcoming
| Institutions | 77.16% | 34.73M shares | |
|---|---|---|---|
| 341 holders · as of Jun 30, 2026 | |||
| Insiders | 10.84% | 4.88M shares | |
| 24 holders · as of Sep 1, 2026 | |||
| Other | 12.00% | 5.40M shares | |
| remainder | |||
45.01M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Bamco Inc /NY/Institution | 20.73% | 9.33M | as of Jun 30, 2026 |
Eaton Vance ManagementInstitution | 9.50% | 4.27M | filed Feb 12, 2021 |
Morgan StanleyInstitution | 6.42% | 2.89M | as of Jun 30, 2026 |
Stewart Jr BainumInsiderdirector, 10 percent owner, officer: Chairman | 5.70% | 2.56M | filed Mar 2, 2026 |
BlackRock, Inc.Institution | 5.04% | 2.27M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 18, 2026 | William L. Jews | director | −5,057 | $106.98 |
| Jun 16, 2026 | Scott E. Oaksmith | officer: SVP, Chief Financial Officer | −2,000 | $115.00 |
| Jun 12, 2026 | Scott E. Oaksmith | officer: SVP, Chief Financial Officer | −2,000 | $110.00 |
| May 26, 2026 | Dominic Dragisich | officer: Interim CEO | −22,621 | $114.25 |
| Mar 18, 2026 | Scott E. Oaksmith | officer: SVP, Chief Financial Officer | −1,603 | $100.00 |
- Wyndham Hotels & Resorts
Direct economy and midscale hotel-franchise rival
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- Hilton
Multi-brand hotel franchising across focused-service and suites
- InterContinental Hotels Group (ADR)
Global hotel-franchising platform with midscale and extended-stay overlap
- Hyatt Hotels
Hotel brands across upscale, select-service, and extended-stay lodging
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Choice Hotels International | $100.32 | −0.02% | $4.51B | 14.0 | 13.8 | 2.8 | +3.4% |
| Wyndham Hotels & Resorts | $67.86 | +0.04% | $4.98B | 24.7 | 13.9 | 3.5 | −5.5% |
| Marriott International | $348.84 | +0.23% | $89.35B | 35.8 | 28.4 | 3.3 | +4.9% |
| Hilton | $308.71 | +0.04% | $69.11B | 45.1 | 32.2 | 5.5 | +6.5% |
| InterContinental Hotels Group (ADR) | $155.00 | +0.07% | $22.84B | 33.0 | — | 4.3 | +4.7% |
| Hyatt Hotels | $157.80 | −0.01% | $14.88B | 191.4 | 40.8 | 2.4 | +1.2% |
| Median | 35.8 | 30.3 | 3.5 | +4.7% |