Marriott International (MAR)
Franchisor and operator of global hotel brands linked by Marriott Bonvoy.
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Franchises, manages, and licenses hotels across luxury, premium, select, midscale, and extended-stay brands, earning royalties and management fees tied to property revenue and profit. Marriott Bonvoy links the portfolio, while third-party owners supply most hotel capital and bear property operating costs.
Franchises, manages, and licenses more than 10,000 lodging properties across luxury, premium, select, midscale, extended-stay, and all-inclusive tiers. The portfolio runs from The Ritz-Carlton, St. Regis, and JW Marriott to Sheraton, Courtyard, Residence Inn, citizenM, and City Express, alongside branded residences, timeshare, yachts, outdoor lodging, and rental homes.
Earns royalties tied mainly to hotel room revenue, base fees tied to revenue, incentive fees tied to property profits, and licensing and co-branded credit-card fees. Marriott Bonvoy anchors repeat business and direct bookings across the portfolio, supported by centralized reservations, marketing, and revenue management.
Owns or leases very few hotels, leaving property capital and operating costs largely with third-party owners. Fee growth depends on travel demand, hotel revenue and profits, continued owner agreements, and owners' access to capital for openings, conversions, and renovations.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 10, 2026 | Truist Financial | Target | Target: $350 | Target: $360 |
| Sep 2, 2026 | Wolfe Research | Initiate | Rating: — | |
| Aug 20, 2026 | UBS | Reiterate | Rating: —Target: $412 | Target: $395 |
| Aug 11, 2026 | CICC | Initiate | Rating: — | |
| Aug 4, 2026 | Deutsche Bank | Target | Target: $376 | Target: $372 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $462.0M · Total debt $17.77B · Total assets $28.09B · Shareholders' equity −$4.53B
- Revenue
- $7.07B
- Operating income
- $1.23B
- Net income
- $766.0M
HistoryDividendAnnual yield
| Institutions | 62.71% | 163.51M shares | |
|---|---|---|---|
| 1,821 holders · as of Jun 30, 2026 | |||
| Insiders | 19.82% | 51.67M shares | |
| 18 holders · as of Sep 10, 2026 | |||
| Other | 17.47% | 45.58M shares | |
| remainder | |||
260.77M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
J. W. Jr Marriott1,2Insider10 percent owner, other: 13D Group Owning more than 10% | 11.76% | 30.69M | filed Jun 12, 2026 |
David S. MarriottInsiderdirector, other: 13D Group Owning more than 10% | 7.91% | 20.62M | filed Sep 10, 2026 |
BlackRock, Inc.Institution | 6.16% | 16.05M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 5.38% | 14.04M | as of Jun 30, 2026 |
State Street CorpInstitution | 3.70% | 9.64M | as of Jun 30, 2026 |
- J. W. Jr Marriott's transaction reports restate only vehicles that traded; the 2026 ownership statement (30.69M) less the 19.9K net shares sold since is used instead.
- J. W. Jr Marriott reports a block also reported by Capital International Investors; it is counted once, under Capital International Investors.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 18, 2026 | Peggy Roe | officer: EVP & Chf. Customer Officer | −3,000 | $361.56 |
| May 13, 2026 | Yibing Mao | officer: Pres. Greater China | −4,816 | $347.72 |
| Feb 19, 2026 | Rajeev Menon | officer: President, APEC | −3,492 | $354.00 |
| Feb 18, 2026 | Rajeev Menon | officer: President, APEC | −6,333 | $356.61 |
| Feb 18, 2026 | Benjamin T. Breland | officer: CHRO & EVP, Global Ops. Serv. | −2,000 | $358.03 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Marriott International | $345.61 | +0.86% | $89.35B | 35.8 | 28.2 | 3.3 | +4.9% |
| Hilton | $308.78 | +0.55% | $69.11B | 45.1 | 32.2 | 5.5 | +6.5% |
| InterContinental Hotels Group (ADR) | $154.76 | +0.10% | $22.84B | 33.0 | — | 4.3 | +4.7% |
| Hyatt Hotels | $156.52 | −0.27% | $14.88B | 191.4 | 40.4 | 2.4 | +1.2% |
| Wyndham Hotels & Resorts | $67.50 | +0.52% | $4.98B | 24.7 | 13.8 | 3.5 | −5.5% |
| Choice Hotels International | $99.83 | +0.78% | $4.51B | 14.0 | 13.8 | 2.8 | +3.4% |
| Booking | $161.73 | −4.03% | $130.58B | 18.7 | 14.5 | 4.6 | +8.2% |
| Airbnb | $163.07 | −2.26% | $99.02B | 38.1 | 28.4 | 7.5 | +16.5% |
| Median | 33.0 | 21.5 | 4.3 | +4.7% |