Hilton (HLT)
Franchises and manages a global hotel portfolio spanning luxury through extended stay.
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Franchises and manages hotels across luxury, full-service, focused-service, and extended-stay brands, earning mainly royalties, management fees, and licensing income from third-party owners and partners. A small owned-and-leased portfolio sits beside a global fee-based network supported by Hilton Honors and shared booking, marketing, and technology systems.
Franchises and manages hotels and resorts across luxury, lifestyle, full-service, focused-service, and extended-stay categories, while leasing a small property group. Brands range from Waldorf Astoria, Conrad, and Hilton Hotels & Resorts to DoubleTree, Hampton, Hilton Garden Inn, Homewood Suites, and Home2 Suites.
Most locations are owned by third parties. Revenue comes primarily from franchise royalties, management fees, and licensing tied to brands, booking channels, co-branded cards, strategic hotel partners, and Hilton Grand Vacations. Brand standards, reservations technology, marketing, and Hilton Honors connect owners with travelers across U.S. and international markets.
Growth depends on owners funding new hotels and renovations, while fees track room demand and hotel revenue. Results also rely on consistent franchisee execution, brand reputation, loyalty engagement, and travel conditions.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 10, 2026 | Truist Financial | Target | Target: $312 | Target: $316 |
| Sep 2, 2026 | Wolfe Research | Initiate | Rating: — | |
| Aug 14, 2026 | UBS | Reiterate | Rating: —Target: $371 | Target: $363 |
| Aug 12, 2026 | Deutsche Bank | Upgrade | Target: $287 | Target: $365 |
| Aug 11, 2026 | CICC | Initiate | Rating: — |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.01B · Total debt $14.02B · Total assets $16.93B · Shareholders' equity −$6.30B
- Revenue
- $3.34B
- Operating income
- $858.0M
- Net income
- $482.0M
HistoryDividendAnnual yield
| Institutions | ≈ 91.14% | 208.98M shares | |
|---|---|---|---|
| 1,344 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 0.30% | 681.4K shares | |
| 17 holders · as of Sep 15, 2026 | |||
| Other | ≈ 8.56% | 19.63M shares | |
| remainder | |||
229.29M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 8.28% | 18.98M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 6.49% | 14.88M | as of Jun 30, 2026 |
FMR LLCInstitution | 4.90% | 11.24M | as of Jun 30, 2026 |
State Street CorpInstitution | 4.23% | 9.70M | as of Jun 30, 2026 |
JPMorgan Chase & CoInstitution | 3.43% | 7.86M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 14, 2026 | Laura Fuentes | officer: See Remarks | −7,289 | $309.81 |
| Sep 14, 2026 | Chris Carr | director | −439 | $310.34 |
| Feb 17, 2026 | Christopher J. Nassetta | director, officer: See Remarks | −114,289 | $317.47 |
- Marriott International
Largest global hotel franchisor; head-to-head across every brand tier.
- InterContinental Hotels Group (ADR)
Global asset-light franchisor with strong overlap in upscale, focused-service, and extended-stay.
- Hyatt Hotels
Premium-skewed global franchisor; direct overlap in luxury, lifestyle, and extended-stay.
- Wyndham Hotels & Resorts
Largest hotel franchising company by property count; economy/midscale tier rival.
- Choice Hotels International
Major midscale/economy franchisor; competes directly at Hampton Inn and Hilton Garden Inn's midscale tier.
- Airbnb
Largest alternative-accommodation marketplace; asymmetric threat in leisure and extended-stay nights.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Hilton | $310.84 | +1.22% | $69.11B | 45.1 | 32.4 | 5.5 | +6.5% |
| Marriott International | $346.18 | +1.03% | $89.35B | 35.8 | 28.2 | 3.3 | +4.9% |
| InterContinental Hotels Group (ADR) | $155.97 | +0.89% | $22.84B | 33.0 | — | 4.3 | +4.7% |
| Hyatt Hotels | $159.15 | +1.40% | $14.88B | 191.4 | 41.1 | 2.4 | +1.2% |
| Wyndham Hotels & Resorts | $68.23 | +1.61% | $4.98B | 24.7 | 14.0 | 3.5 | −5.5% |
| Choice Hotels International | $102.11 | +3.08% | $4.51B | 14.0 | 14.1 | 2.8 | +3.4% |
| Airbnb | $164.75 | −1.26% | $99.02B | 38.1 | 28.7 | 7.5 | +16.5% |
| Median | 34.4 | 28.2 | 3.4 | +4.0% |