Sprinklr (CXM)
Brings service, social, insights, and marketing workflows onto one customer-experience platform.
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Connects service, social, insights, and marketing teams on a single cloud platform sold mainly by subscription. The business serves global enterprises, reports one operating segment, and depends on renewals, expansion, and outside cloud and data infrastructure.
Connects customer-facing teams through a Unified-CXM platform sold mostly as subscriptions, with professional services covering implementation and managed work. The current suite map centers on Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing.
Runs the business as one operating segment on a single proprietary platform rather than as separate suite businesses. Customers span global enterprises across industries, and revenue reaches the Americas, EMEA, and other regions, while the United States is the only country singled out in geographic disclosure.
Executes around workflow unification across modern digital channels, AI-based service tools, social management, and customer intelligence. The model depends on renewing and expanding large subscriptions while relying on third-party cloud, network, and data inputs.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 3, 2026 | UBS | Target | Target: — | Target: $7.50 |
| Sep 3, 2026 | Morgan Stanley | Reiterate | Rating: —Target: $10 | Target: $8 |
| Apr 17, 2026 | DA Davidson | Reiterate | Rating: —Target: $9.50 | Target: $6.25 |
| Dec 3, 2025 | Cantor Fitzgerald | Target | Target: $10 | Target: $8 |
| Dec 11, 2024 | JP Morgan | Downgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jul 31, 2026Cash & short-term investments $452.9M · Total debt $41.4M · Total assets $1.05B · Shareholders' equity $519.5M
- Revenue
- $213.7M
- Operating income
- $9.5M
- Net income
- $7.1M
No dividends on record.
| Institutions | 56.37% | 130.87M shares | |
|---|---|---|---|
| 271 holders · as of Jun 30, 2026 | |||
| Insiders | 55.12% | 127.97M shares | |
| 23 holders · as of Sep 17, 2026 | |||
| Strategic holders | 3.76% | 8.74M shares | |
| 1 holder · as of Jun 13, 2025 | |||
| Adds to | 115.25% | ||
232.17M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 115.25%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
ThomasInsider | 26.25% | 60.95M | filed Feb 14, 2022 |
Ragy Thomas1Insiderdirector, 10 percent owner | 23.87% | 735,253 A · 20.56M B · 110,445 | filed Aug 11, 2025 |
BlackRock, Inc.Institution | 7.98% | 18.53M A | as of Jun 30, 2026 |
H&F Corporate Investors IX, Ltd.Institution | 4.68% | 10.86M A | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 4.15% | 9.64M A | as of Jun 30, 2026 |
- The filed share classes (A, B, COMMON) could not be matched to the company's, so no percentage.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 16, 2026 | Rory P. Read | director, officer: President & CEO | −145,865 | $5.55 |
| Sep 16, 2026 | Joy Corso | officer: Chief Administrative Officer | −34,153 | $5.55 |
| Sep 16, 2026 | Sanjay Macwan | officer: Chief Information Officer | −6,936 | $5.55 |
| Sep 16, 2026 | Amitabh Misra | officer: Chief Technology Officer | −29,629 | $5.55 |
| Sep 15, 2026 | Amitabh Misra | officer: Chief Technology Officer | −40,000 | $5.73 |
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- NiCE (ADR)
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- Sprout Social
Direct social management and listening rival for enterprise teams
- HubSpot
CRM-linked marketing and service overlap for unified front-office teams
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Sprinklr | $5.38 | −0.09% | $1.33B | 57.3 | 10.5 | 1.5 | +0.8% |
| Salesforce | $233.28 | +0.02% | $193.63B | 21.6 | 15.9 | 4.4 | +10.8% |
| NiCE (ADR) | $118.29 | −0.07% | $6.71B | 16.6 | 9.9 | 2.2 | +7.7% |
| Adobe | $238.82 | +0.24% | $99.18B | 13.9 | 8.9 | 3.8 | +12.9% |
| Sprout Social | $9.88 | −0.10% | $620.9M | — | 7.2 | 1.3 | +10.8% |
| HubSpot | $219.35 | +0.63% | $10.95B | 75.6 | 14.4 | 3.2 | +19.8% |
| Median | 19.1 | 9.9 | 3.2 | +10.8% |