HubSpot (HUBS)
Connects customer data and business workflows through Smart CRM and AI.
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Sells a subscription customer platform that connects marketing, sales, service, content, data, and revenue workflows through Smart CRM and Breeze. Mid-market B2B customers are spread across the United States and international markets, while a substantial partner ecosystem supports distribution.
Provides a subscription customer platform for mid-market B2B companies, built around Smart CRM and the Breeze AI layer. Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub cover customer acquisition, pipeline management, support, content, data activation, and quote-to-cash workflows.
Combines shared customer context with specialized applications so human teams and software agents can work from the same records. Educational content, integrations, community, and solutions partners extend the platform and support distribution. Customers span the United States and international markets.
Revenue depends overwhelmingly on cloud subscriptions, while professional services focus on onboarding, training, and consulting. Partner-referred business is an important channel. All products are reported within one operating segment, so revenue by Hub is not disclosed.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 21, 2026 | BMO Capital | Reiterate | Rating: —Target: $215 | Target: $250 |
| Sep 21, 2026 | Stephens | Target | Target: $251 | Target: $255 |
| Sep 21, 2026 | Truist Financial | Target | Target: $230 | Target: $275 |
| Sep 18, 2026 | UBS | Reiterate | Rating: —Target: $215 | Target: $290 |
| Sep 11, 2026 | Stifel Nicolaus | Target | Target: $275 | Target: $225 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.34B · Total debt $236.9M · Total assets $3.50B · Shareholders' equity $1.66B
- Revenue
- $911.7M
- Operating income
- $43.3M
- Net income
- $43.3M
No dividends on record.
| Institutions | 98.78% | 49.26M shares | |
|---|---|---|---|
| 638 holders · as of Jun 30, 2026 | |||
| Insiders | 4.94% | 2.46M shares | |
| 16 holders · as of Sep 17, 2026 | |||
| Adds to | 103.72% | ||
49.87M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 103.72%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Price T Rowe Associates Inc /MD/Institution | 8.76% | 4.37M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 6.94% | 3.46M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 5.04% | 2.51M | as of Jun 30, 2026 |
AQR Capital Management LLCInstitution | 4.85% | 2.42M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 4.47% | 2.23M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 15, 2026 | Brian Halligan | director | −8,500 | $245.64 |
| Aug 18, 2026 | Brian Halligan | director | −8,500 | $219.50 |
| Aug 10, 2026 | Gerald Dischler | director | +925 | $215.93 |
| Aug 4, 2026 | Erika Ashley Fisher | officer: Chief Legal Officer | −702 | $235.22 |
| Jul 21, 2026 | Brian Halligan | director | −8,500 | $221.09 |
- Salesforce
Broadest overlap across CRM, engagement Hubs, data, and AI agents
- Adobe
Enterprise rival in digital marketing, content, and customer data
- Microsoft
CRM applications and agentic automation within the Microsoft cloud
- Oracle
Enterprise CX suite spanning marketing, sales, service, data, and CPQ
- Klaviyo
Data-first B2C CRM with marketing automation and customer service
- Freshworks
Mid-market CRM, sales, service, marketing, and AI automation suite
- Intuit
Mailchimp overlap in SMB email, marketing automation, and CRM tools
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| HubSpot | $217.88 | −0.04% | $10.95B | 75.6 | 14.4 | 3.2 | +19.8% |
| Salesforce | $233.64 | +0.17% | $193.63B | 21.6 | 15.9 | 4.4 | +10.8% |
| Adobe | $238.80 | +0.24% | $99.18B | 13.9 | 8.9 | 3.8 | +12.9% |
| Microsoft | $498.00 | −0.01% | $3.72T | 27.9 | 25.4 | 11.2 | +17.8% |
| Oracle | $149.24 | +0.06% | $427.95B | 23.3 | 17.5 | 6.0 | +29.6% |
| Klaviyo | $16.00 | +0.82% | $4.73B | 749.8 | 16.8 | 3.4 | +26.4% |
| Freshworks | $12.60 | +1.49% | $3.44B | 19.3 | 16.1 | 3.8 | +16.0% |
| Intuit | $292.20 | −0.05% | $83.19B | 18.4 | 12.4 | 3.9 | +13.7% |
| Median | 21.6 | 16.1 | 3.9 | +16.0% |