Viant Technology (DSP)
Buy-side ad-tech platform pairing a cookieless identity layer with AI-driven CTV campaign planning and bidding.
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Runs a buy-side-only demand-side platform for programmatic advertising, pairing the Adelphic DSP with a proprietary Household ID identity layer and an AI-driven planning and bidding suite. Revenue is a take rate on advertiser spend, and voting control sits with the founding family under a Nasdaq controlled-company structure.
Operates exclusively on the buy side of programmatic advertising, running Adelphic as the core demand-side platform. Household ID, a proprietary identity signal, is positioned as a cookieless successor to third-party tracking, while ViantAI, launched in 2024, adds AI-driven planning, bidding, measurement, and decisioning across the platform.
A series of acquisitions has folded additional signal layers into that stack: IRIS.TV for CTV content identification, Lockr for publisher-side first-party data integration, and TVision for second-by-second attention measurement, each run as an integrated feature of the DSP rather than a standalone product.
Operations are concentrated in the United States, and revenue comes from a take rate on advertiser spend moving through the platform, with connected TV now the largest single channel. The founding Vanderhook family retains voting control through a dual-class share structure, making the company a Nasdaq controlled company.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 11, 2026 | Raymond James | Reiterate | Rating: —Target: $27 | Target: $20 |
| Aug 11, 2026 | UBS | Reiterate | Rating: —Target: — | Target: $19 |
| Aug 11, 2026 | DA Davidson | Reiterate | Rating: —Target: $16.50 | Target: $17.50 |
| May 12, 2026 | DA Davidson | Reiterate | Rating: —Target: $16 | Target: $16.50 |
| Apr 16, 2026 | DA Davidson | Reiterate | Rating: —Target: $15 | Target: $16 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $193.1M · Total debt $22.1M · Total assets $498.4M · Shareholders' equity $113.4M
- Revenue
- $104.3M
- Operating income
- −$3.9M
- Net income
- −$111.0K
No dividends on record.
| Institutions | ≈ 18.46% | 12.27M shares | |
|---|---|---|---|
| 127 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 27.95% | 18.58M shares | |
| 8 holders · as of Sep 18, 2026 | |||
| Strategic holders | 83.73% | 55.66M shares | |
| 2 holders · as of Jul 23, 2026 | |||
| Adds to | 130.14% | ||
66.47M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 130.14%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Four Brothers 2 LLCStrategic | 42.80% | 28.45M | filed Feb 14, 2022 |
Capital V LLCStrategic10 percent owner | 40.93% | 27.21M B | filed Jul 23, 2026 |
Christopher VanderhookInsiderdirector, 10 percent owner, officer: Chief Operating Officer | 14.07% | 285,244 A · 9.07M B | filed Sep 14, 2026 |
of 5 pagesInsider | 11.78% | 7.83M | filed Feb 14, 2022 |
Punch & Associates Investment Management, Inc.Institution | 2.26% | 1.50M A | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 18, 2026 | Larry Madden | officer: Chief Financial Officer | −14,602 | $12.10 |
| Sep 16, 2026 | Larry Madden | officer: Chief Financial Officer | −17,042 | $12.52 |
| Aug 11, 2026 | Larry Madden | officer: Chief Financial Officer | −27,451 | $13.06 |
| Jul 23, 2026 | Larry Madden | officer: Chief Financial Officer | −2,814 | $10.69 |
| Jul 23, 2026 | Capital V LLC | 10 percent owner | −12,912 | $10.47 |
- The Trade Desk
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- Criteo
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Viant Technology | $12.58 | −0.66% | $830.7M | 82.3 | 32.9 | 2.1 | +24.5% |
| The Trade Desk | $13.29 | −4.25% | $6.53B | 16.3 | 110.0 | 2.2 | +3.0% |
| Alphabet Class A | $358.41 | +0.97% | $4.30T | 17.8 | 26.7 | 9.6 | +24.2% |
| Amazon | $255.42 | −1.17% | $2.78T | 20.8 | 27.4 | 3.6 | +19.6% |
| Criteo | $16.79 | −0.09% | $844.1M | 8.5 | 4.6 | 0.5 | −47.1% |
| LiveRamp | $37.62 | +0.03% | $2.29B | 15.6 | 12.2 | 2.7 | +9.8% |
| Median | 16.3 | 26.7 | 2.7 | +9.8% |