The Trade Desk (TTD)
Self-service platform for buying and optimizing digital advertising across the open internet.
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Provides a self-service platform for agencies and advertisers to buy and optimize digital ads across the open internet. Revenue comes mainly from platform fees tied to client spend, plus value-added services and data, within one advertising technology segment.
Provides a self-service demand-side platform for agencies, advertisers, and service providers to plan, buy, optimize, and measure digital campaigns. Kokai and Koa apply AI across media buying, while data and measurement tools support campaigns spanning connected TV, video, mobile, audio, display, native, and digital out-of-home media.
Earns platform fees generally tied to client spend, plus fees for value-added services and data. Unified ID 2.0 supports identity, OpenPath connects buyers directly with publishers, and Ventura extends the ecosystem into connected TV. The single operating segment serves clients globally, with expansion focused on Europe and Asia.
Operations depend on continued client spending, access to publisher inventory and third-party data, and reliable identifiers for targeting and measurement. Privacy rules, browser and device controls, and shifts away from third-party identifiers can reduce platform effectiveness.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 18, 2026 | Guggenheim | Reiterate | Rating: —Target: $12 | Target: $13 |
| Sep 8, 2026 | Evercore ISI | Target | Target: $13 | Target: $14 |
| Aug 10, 2026 | Exane BNP Paribas | Downgrade | ||
| Aug 10, 2026 | BNP Paribas | Target | Target: $40 | Target: $10 |
| Aug 10, 2026 | Morgan Stanley | Target | Target: $26 | Target: $13 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $1.49B · Total debt $434.1M · Total assets $5.76B · Shareholders' equity $2.57B
- Revenue
- $715.1M
- Operating income
- $101.6M
- Net income
- $64.4M
No dividends on record.
| Institutions | 81.03% | 380.76M shares | |
|---|---|---|---|
| 752 holders · as of Jun 30, 2026 | |||
| Insiders | 12.24% | 57.51M shares | |
| 16 holders · as of Sep 14, 2026 | |||
| Other | 6.73% | 31.62M shares | |
| remainder | |||
469.88M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Jeffrey Terry Green1Insiderdirector, 10 percent owner, officer: President and CEO | 11.40% | 53.57M A | filed Aug 18, 2026 |
BlackRock, Inc.Institution | 6.95% | 32.67M A | as of Jun 30, 2026 |
State Street CorpInstitution | 6.66% | 31.29M A | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 5.94% | 27.90M A | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 4.12% | 19.38M A | as of Jun 30, 2026 |
- Jeffrey Terry Green's transaction reports restate only vehicles that traded; the 2026 ownership statement (53.57M) is used instead.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 28, 2026 | Samantha Jacobson | director | −53,681 | $21.14 |
| Mar 5, 2026 | Kathryn E. Falberg | director | −152,828 | $30.46 |
| Mar 2, 2026 | Jeffrey Terry Green | director, 10 percent owner, officer: President and CEO | +2,000,000 | $23.98 |
| Mar 3, 2026 | Jeffrey Terry Green | director, 10 percent owner, officer: President and CEO | +1,685,696 | $24.97 |
| Mar 4, 2026 | Jeffrey Terry Green | director, 10 percent owner, officer: President and CEO | +2,314,304 | $25.08 |
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AI marketing-cloud DSP rival using proprietary identity data
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| The Trade Desk | $13.37 | −3.71% | $6.53B | 16.3 | 110.6 | 2.2 | +3.0% |
| Alphabet Class A | $361.30 | +1.78% | $4.30T | 17.8 | 26.9 | 9.6 | +24.2% |
| Amazon | $256.93 | −0.59% | $2.78T | 20.8 | 27.5 | 3.6 | +19.6% |
| Adobe | $243.48 | −2.42% | $99.18B | 13.9 | 9.1 | 3.8 | +12.9% |
| AppLovin | $327.36 | −0.85% | $110.92B | 25.4 | 18.1 | 16.2 | +52.8% |
| Criteo | $16.75 | −0.30% | $844.1M | 8.5 | 4.6 | 0.5 | −47.1% |
| Viant Technology | $12.57 | −0.75% | $830.7M | 82.3 | 32.8 | 2.1 | +24.5% |
| Zeta Global | $29.84 | −4.21% | $7.79B | — | 27.2 | 5.0 | +43.6% |
| Median | 19.3 | 26.9 | 3.8 | +24.2% |