1-800-Flowers.com (FLWS)
Runs a multi-brand gift platform across flowers, gourmet foods, personalization, and florist services.
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Sells floral gifts, gourmet food baskets, personalized items, greeting cards, and related florist services through an e-commerce and phone-order platform. The business is concentrated in the US and depends on holiday-season execution, marketing efficiency, and a hybrid fulfillment network of company facilities, vendors, and BloomNet florists.
Connects gift buyers to a portfolio that grew from a 1976 New York City florist into online and phone ordering for flowers, plants, fruit arrangements, personalized keepsakes, greeting cards, gourmet foods, baskets, cookies, chocolates, seafood, and prepared meals.
Runs three reportable areas: Consumer Floral & Gifts for flowers, personalization, and experiences; Gourmet Foods & Gift Baskets around Harry & David, Cheryl's Cookies, Moose Munch, Vital Choice, and related brands; and BloomNet for florist settlement, directories, marketing, supplies, and cards. Operations are concentrated in the US.
Execution depends on occasion-driven demand, holiday inventory planning, advertising efficiency, and fulfillment quality. A majority of floral orders are handled by BloomNet independent florists, while company facilities and vendors ship many non-floral products directly to customers.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Mar 23, 2026 | Noble Capital Markets | Upgrade |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 28, 2026Cash & short-term investments $11.4M · Total debt $248.9M · Total assets $637.0M · Shareholders' equity $143.7M
- Revenue
- $293.1M
- Operating income
- −$55.6M
- Net income
- −$52.3M
No dividends on record.
| Institutions | 48.24% | 30.96M shares | |
|---|---|---|---|
| 123 holders · as of Jun 30, 2026 | |||
| Insiders | 13.50% | 8.66M shares | |
| 24 holders · as of Sep 15, 2026 | |||
| Other | 38.26% | 24.56M shares | |
| remainder | |||
64.19M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Wasatch Advisors, Inc.Institution | 5.88% | 3.77M | filed Nov 4, 2020 |
Fund 1 Investments, LLCInstitution | 5.54% | 3.55M A | as of Jun 30, 2026 |
Newtyn Management, LLCInstitution | 5.45% | 3.50M A | as of Jun 30, 2026 |
Nantahala Capital Management, LLCInstitution | 5.26% | 3.38M A | as of Jun 30, 2026 |
Christopher G. MccannInsiderdirector, 10 percent owner | 4.06% | 603,951 A · 2.00M B | filed Dec 16, 2025 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Apr 22, 2026 | Fund 1 Investments, LLC | 10 percent owner | −489,238 | $4.17 |
| Apr 21, 2026 | Fund 1 Investments, LLC | 10 percent owner | −720,000 | $4.19 |
| Apr 20, 2026 | Fund 1 Investments, LLC | 10 percent owner | −543,195 | $4.60 |
| Nov 21, 2025 | Jonathan J. Feldman | officer: President, BloomNet | −7,259 | $3.10 |
| Oct 22, 2025 | Fund 1 Investments, LLC | 10 percent owner | −4,167,813 | $5.94 |
- Amazon
Broad marketplace for flowers, food gifts, and substitute gifts
- Walmart
Mass-retail and marketplace pressure in flowers and gift baskets
- Costco
Warehouse and e-commerce rival in flowers and gourmet baskets
- Etsy
Marketplace pressure in personalized and handmade occasion gifts
- Williams-Sonoma
Specialty retailer in gourmet food gifts and custom gifts
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| 1-800-Flowers.com | $2.84 | +0.18% | $163.9M | — | — | 0.1 | −12.9% |
| Amazon | $255.02 | −0.00% | $2.78T | 20.8 | 27.3 | 3.6 | +19.6% |
| Walmart | $109.95 | −0.17% | $855.02B | 38.8 | 36.8 | 1.2 | +5.9% |
| Costco | $899.65 | +0.03% | $398.46B | 45.2 | 41.0 | 1.4 | +11.6% |
| Etsy | $74.23 | −1.27% | $6.97B | 40.2 | 15.9 | 2.4 | −0.7% |
| Williams-Sonoma | $232.69 | −0.00% | $26.75B | 23.3 | 23.5 | 3.3 | +6.7% |
| Median | 38.8 | 27.3 | 2.4 | +6.7% |