Inuvo (INUV)
Models anonymous audiences and monetizes performance-search traffic across the open web.
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Generates advertising revenue by modeling anonymous audiences with IntentKey and delivering performance search and publisher monetization through Bonfire. Its cookie- and ID-free approach relies on open-web signals, while traffic quality and platform, publisher, and advertising relationships shape execution.
Combines IntentKey, an AI-based audience-modeling engine, with Bonfire Publishing's performance search advertising and publisher monetization. IntentKey converts open-web content and consumption signals into anonymous impression-level decisions, letting agencies and brands build and activate models across connected TV, online video, audio, native, and display.
Generates revenue by identifying audiences and placing advertising, generally priced per impression or click. Audience Modeling is sold through managed service and a self-service platform; Legacy Search supplies quality-screened clicks through owned sites and publisher partners. Operations and nearly all revenue are U.S.-based.
Execution depends on advertising budgets, traffic quality, publisher and platform relationships, and privacy, data-security, AI, and automated-decision requirements. Google and Yahoo provide advertising relationships, while paid traffic acquisition for ALOT sites principally relies on Google and Facebook.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 12, 2026 | Industrial Alliance Securities | Target | Target: $4 | Target: $2.50 |
| May 15, 2026 | Industrial Alliance Securities | Target | Target: — | Target: $4 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $886.5K · Total debt $10.3M · Total assets $27.3M · Shareholders' equity $8.3M
- Revenue
- $7.5M
- Operating income
- −$3.0M
- Net income
- −$4.0M
No dividends on record.
| Institutions | 20.15% | 3.32M shares | |
|---|---|---|---|
| 33 holders · as of Jun 30, 2026 | |||
| Insiders | 0.05% | 8.3K shares | |
| 1 holder · as of Aug 19, 2026 | |||
| Other | 79.80% | 13.15M shares | |
| remainder | |||
16.48M company shares as of Sep 7, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Armistice Capital, LLCInstitution | 9.84% | 1.62M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 3.17% | 523,329 | as of Jun 30, 2026 |
Perkins Capital Management IncInstitution | 3.12% | 515,011 | as of Jun 30, 2026 |
Geode Capital Management, LLCInstitution | 0.81% | 134,188 | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 0.75% | 123,814 | as of Jun 30, 2026 |
Insider tradesForm 4
No open-market trades in the last 12 months.
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- Taboola
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- The Trade Desk
DSP audience targeting and AI media buying overlap.
- Adobe
Audience data, DSP activation, and campaign analytics overlap.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Inuvo | $0.5950 | +2.57% | $9.6M | — | — | 0.2 | −66.8% |
| System1 | $3.91 | +0.77% | $38.8M | — | — | 0.2 | −61.3% |
| Perion Network | $8.82 | +0.28% | $363.1M | — | 6.4 | 0.8 | −4.6% |
| Taboola | $3.62 | 0.00% | $989.4M | 9.2 | 9.0 | 0.5 | +2.4% |
| The Trade Desk | $13.34 | −3.89% | $6.53B | 16.3 | 110.4 | 2.2 | +3.0% |
| Adobe | $243.12 | −2.57% | $99.18B | 13.9 | 9.1 | 3.8 | +12.9% |
| Median | 13.9 | 9.0 | 0.8 | +2.4% |