System1 (SST)
Connects advertising partners with high-intent customers while operating consumer utilities.
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Runs an AI- and machine-learning-powered customer-acquisition platform alongside consumer internet utilities. Its flagship brands include CouponFollow, MapQuest, and Startpage.com across shopping, travel, and search.
An AI- and machine-learning-powered, omnichannel platform connects advertising partners with high-intent customers across multiple consumer verticals and channels through its advertising operations.
Consumer internet utilities include CouponFollow, MapQuest, and Startpage.com, spanning shopping, travel, and search. This consumer-brand layer has been expanded through acquisitions over time rather than representing a single advertising product.
NYSE trading began on January 28, 2022, after the Trebia SPAC combination, which combined System1 with Protected.net Group and renamed Trebia.
An announced exchange with lenders remains conditional on shareholder approval for convertible preferred stock; no post-closing confirmation was found.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $40.5M · Total debt $300.6M · Total assets $291.4M · Shareholders' equity −$26.7M
- Revenue
- $30.2M
- Operating income
- −$8.3M
- Net income
- −$12.6M
No dividends on record.
| Institutions | 5.70% | 597.9K shares | |
|---|---|---|---|
| 22 holders · as of Jun 30, 2026 | |||
| Insiders | 13.34% | 1.40M shares | |
| 12 holders · as of Jul 17, 2026 | |||
| Strategic holders | 12.02% | 1.26M shares | |
| 1 holder · as of Aug 26, 2025 | |||
| Other | 68.94% | 7.23M shares | |
| remainder | |||
10.49M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
CEE Holdings TrustStrategic10 percent owner | 12.02% | 919,555 A · 341,535 C | filed Aug 26, 2025 |
Charles UrsiniInsiderdirector, officer: President & COO | 3.78% | 367,500 A · 29,477 C | filed Jul 31, 2025 |
Stanley BlendInsider10 percent owner | 3.10% | 250,000 A · 75,138 C | filed Dec 27, 2024 |
Tridivesh KidambiInsiderofficer: Chief Financial Officer | 2.09% | 175,793 A · 43,609 C | filed Jul 17, 2026 |
Bank of America Corp /DE/Institution | 1.54% | 161,513 A | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Apr 15, 2026 | Tridivesh Kidambi | officer: Chief Financial Officer | +26,910 | $3.00 |
- Alphabet Class A
Search, maps, and digital-advertising platform overlap
- Microsoft
Search services and advertising platform overlap
- Meta
Digital ad placements compete for advertiser acquisition budgets
- The Trade Desk
Buy-side advertising technology platform overlap
- Taboola
Performance advertising and publisher traffic monetization overlap
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| System1 | $3.63 | −6.44% | $38.8M | — | — | 0.2 | −61.3% |
| Alphabet Class A | $351.25 | −1.05% | $4.30T | 17.8 | 26.2 | 9.6 | +24.2% |
| Microsoft | $496.90 | −0.94% | $3.72T | 27.9 | 25.3 | 11.2 | +17.8% |
| Meta | $745.57 | +0.58% | $1.89T | 27.9 | 24.5 | 8.3 | +28.0% |
| The Trade Desk | $13.26 | −4.44% | $6.53B | 16.3 | 109.7 | 2.2 | +3.0% |
| Taboola | $3.58 | −1.15% | $989.4M | 9.2 | 8.9 | 0.5 | +2.4% |
| Median | 17.8 | 25.3 | 8.3 | +17.8% |