MNTN (MNTN)
Runs a connected-TV platform combining campaign activation, measurement, and ad-creative capabilities.
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Sells a unified online platform for connected-TV advertising, covering targeting, campaign planning, creative-ad building, and analytics reporting. QuickFrame links video production with CTV activation and measurement, while a creative-services arrangement remained after the Maximum Effort Marketing divestiture.
Operates a performance-TV software platform for marketers, combining campaign planning, audience targeting, prospecting, creative-ad building, and analytics reporting in one online workflow. The workflow also supports audience segmentation.
Its connected-TV offering applies the audience-targeting and measurement experience developed in performance display advertising. QuickFrame adds a marketplace for creating video ads and links video-asset creation with CTV activation and measurement. MNTN divested Maximum Effort Marketing in 2025 but retained a creative-services arrangement.
The platform is designed to connect video-asset creation with CTV activation and measurement. Its business therefore depends on data integration, algorithms, user interface, and reporting capabilities used to make connected-TV advertising measurable and accessible.
Company facts
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $237.3M · Total debt $0 · Total assets $402.7M · Shareholders' equity $334.3M
- Revenue
- $82.5M
- Operating income
- $7.1M
- Net income
- $6.7M
No dividends on record.
| Institutions | ≈ 52.01% | 38.44M shares | |
|---|---|---|---|
| 134 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 28.86% | 21.34M shares | |
| 11 holders · as of Sep 8, 2026 | |||
| Strategic holders | 22.59% | 16.70M shares | |
| 3 holders · as of Aug 20, 2026 | |||
| Adds to | 103.46% | ||
73.92M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 103.46%; nothing is left for Other.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Mark DouglasInsider | 12.97% | 9.59M | filed Feb 17, 2026 |
Baroda Ventures LLCStrategic10 percent owner | 8.62% | 6.38M A | filed Aug 20, 2026 |
Mercato Management Legacy, LLCInstitution | 8.34% | 6.17M A | as of Jun 30, 2026 |
Mercato Partners Growth III GP, LLC1,2Strategic10 percent owner | 8.34% | 6.17M A | filed Aug 14, 2025 |
Wellington Management Group LLPInstitution | 7.62% | 5.63M A | as of Jun 30, 2026 |
- Mercato Partners Growth III GP, LLC's transaction reports restate only vehicles that traded; the 2025 ownership statement (6.17M) is used instead.
- Mercato Partners Growth III GP, LLC reports a block also reported by Mercato Management Legacy, LLC; it is counted once, under Mercato Management Legacy, LLC.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 18, 2026 | Baroda Ventures LLC | 10 percent owner | −275,115 | $12.75 |
| Aug 14, 2026 | Baroda Ventures LLC | 10 percent owner | −33,617 | $12.56 |
| Aug 13, 2026 | Baroda Ventures LLC | 10 percent owner | −26,823 | $12.53 |
| Dec 3, 2025 | Hadi Partovi | director | −86,665 | $13.39 |
| Dec 2, 2025 | Hadi Partovi | director | −168,257 | $13.39 |
- The Trade Desk
Independent DSP overlap in CTV buying and campaign measurement
- Roku
Streaming-TV ad platform overlap in activation and measurement
- Amazon
Prime Video inventory and Amazon DSP overlap in CTV ad buying
- Alphabet Class A
YouTube advertising overlaps in streaming-video reach and budgets
- DoubleVerify
CTV measurement and programmatic activation overlap
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| MNTN | $11.18 | −1.58% | $839.8M | 16.0 | 11.0 | 2.7 | +20.6% |
| The Trade Desk | $13.19 | −5.01% | $6.53B | 16.3 | 109.1 | 2.2 | +3.0% |
| Roku | $153.94 | −0.25% | $22.89B | 66.0 | 47.7 | 4.4 | +21.9% |
| Amazon | $255.31 | −1.22% | $2.78T | 20.8 | 27.4 | 3.6 | +19.6% |
| Alphabet Class A | $353.40 | −0.44% | $4.30T | 17.8 | 26.3 | 9.6 | +24.2% |
| DoubleVerify | $13.41 | −0.26% | $2.06B | 37.4 | 19.0 | 2.7 | +2.5% |
| Median | 20.8 | 27.4 | 3.6 | +19.6% |