The Children's Place (PLCE)
Designs and sells children's apparel through four proprietary brands and omnichannel retail.
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Designs, contracts to manufacture, and sells children's apparel, accessories, and footwear under four proprietary brands. Its North American store and digital operations span the United States, Canada, and Puerto Rico, while Mithaq Capital SPC controls the company.
Designs, contracts to manufacture, and sells children's apparel, accessories, and footwear through four proprietary brands: The Children's Place, Gymboree, Sugar & Jade, and PJ Place. Gymboree arose from purchased brand rights, Sugar & Jade addresses tween girls, and PJ Place centers on pajamas for all ages, including adults.
Its store operations are organized as The Children's Place U.S. and The Children's Place International, while physical and digital channels serve the United States, Canada, and Puerto Rico. The four-brand portfolio targets growing families across demographic groups.
Mithaq Capital SPC is the controlling shareholder, making the company a Nasdaq controlled company; its control and a continuing leadership transition shape the operating structure.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 9, 2026 | UBS | Reiterate | Rating: —Target: $4 | Target: $3.25 |
| Jun 1, 2026 | UBS | Reiterate | Rating: —Target: $3.50 | Target: $4 |
| Apr 14, 2026 | UBS | Reiterate | Rating: —Target: $4.50 | Target: $3.50 |
| Jan 8, 2026 | UBS | Reiterate | Rating: —Target: $5.50 | Target: $4.50 |
| Dec 18, 2025 | UBS | Reiterate | Rating: —Target: $8 | Target: $5.50 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Aug 1, 2026Cash & short-term investments $7.2M · Total debt $622.5M · Total assets $742.3M · Shareholders' equity −$139.0M
- Revenue
- $241.8M
- Operating income
- −$11.3M
- Net income
- −$31.0M
No dividends on record.
| Institutions | 75.16% | 16.71M shares | |
|---|---|---|---|
| 51 holders · as of Jun 30, 2026 | |||
| Insiders | 65.81% | 14.63M shares | |
| 9 holders · as of Aug 14, 2026 | |||
| Adds to | 140.97% | ||
22.24M company shares as of Sep 23, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 140.97%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Muhammad Asif SeemabInsiderdirector, 10 percent owner | 61.59% | 13.70M | filed Aug 14, 2026 |
Mithaq Capital SPCInstitution | 61.13% | 13.59M | as of Jun 30, 2026 |
Shay Capital LLCInstitution | 4.16% | 925,244 | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 1.75% | 389,167 | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 1.41% | 312,981 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Oct 8, 2025 | Muhammad Umair | director, officer: PRESIDENT AND INTERIM CEO | +7,143 | $7.00 |
- Carter's
Direct young-children's apparel rival across retail, online, and wholesale
- Gap
Children's apparel challenger through Old Navy, GapKids, and babyGap
- Target
Mass-merchant children's apparel and family-shopping competitor
- Walmart
Mass-merchant value competitor for children's apparel and online shopping
- Amazon
Online marketplace and direct e-commerce route for children's apparel
- TJX Companies
Off-price family-apparel competitor through TJ Maxx and Marshalls
- Burlington Stores
Off-price youth and baby apparel competitor with value-led pricing
- Kohl's
Moderately priced apparel competitor across stores and Kohls.com
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| The Children's Place | $2.08 | −2.35% | $47.4M | — | — | 0.0 | −18.9% |
| Carter's | $30.16 | −2.27% | $1.14B | 5.6 | 8.7 | 0.4 | +5.2% |
| Gap | $21.53 | +0.33% | $7.73B | 6.4 | 8.5 | 0.5 | −2.0% |
| Target | $158.22 | −0.51% | $72.23B | 16.5 | 17.1 | 0.7 | +5.3% |
| Walmart | $110.60 | +0.44% | $876.34B | 39.8 | 36.9 | 1.2 | +5.9% |
| Amazon | $249.36 | −2.20% | $2.74T | 20.5 | 26.7 | 3.5 | +19.6% |
| TJX Companies | $130.84 | +0.03% | $144.50B | 24.2 | 24.2 | 2.3 | +5.4% |
| Burlington Stores | $254.46 | −0.93% | $16.17B | 23.1 | 21.1 | 1.3 | +10.9% |
| Kohl's | $18.10 | −0.88% | $2.07B | 7.9 | 12.1 | 0.1 | −6.4% |
| Median | 18.5 | 19.1 | 0.9 | +5.3% |