Sonos (SONO)
Designs connected speakers, home-theater products, headphones, and components around synchronized multi-room software.
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Designs connected home-audio hardware—speakers, soundbars, subwoofers, headphones, and components—linked by software that synchronizes playback and aggregates third-party services. Speaker and system-product sales drive nearly all revenue, while installed households often expand their systems room by room.
Designs home audio systems spanning home-theater soundbars and subwoofers, plug-in and portable speakers, Ace headphones, and Amp and Port components for existing wired setups. A shared app, device firmware, and cloud layer synchronize playback across rooms and connect the system to streaming, voice-control, and third-party services. Hardware sales dominate revenue, while accessories, licensing, advertising, and subscription services remain a small secondary category.
Sells through retailers, online channels, custom installers, and its own website across the Americas, Europe, the Middle East, Africa, and Asia-Pacific; the United States supplies most revenue. The installed-base model supports repeat purchases as households add rooms or products. Manufacturing is outsourced to contractors in Vietnam, China, and Malaysia, while fulfillment depends on third-party warehouses and logistics providers.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Jul 10, 2026 | Susquehanna | Upgrade | Rating: — | |
| Jul 10, 2026 | Citigroup | Upgrade | Rating: — | |
| Feb 4, 2026 | Morgan Stanley | Target | Target: $17 | Target: $18 |
| Jan 5, 2026 | Jefferies | Reiterate | Rating: —Target: $35 | Target: $21 |
| Nov 6, 2025 | Morgan Stanley | Upgrade | Target: $11 | Target: $17 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 27, 2026Cash & short-term investments $261.0M · Total debt $50.2M · Total assets $882.1M · Shareholders' equity $403.5M
- Revenue
- $375.3M
- Operating income
- $24.9M
- Net income
- −$64.9M
No dividends on record.
| Institutions | ≈ 103.27% | 122.17M shares | |
|---|---|---|---|
| 320 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 6.54% | 7.74M shares | |
| 18 holders · as of Sep 3, 2026 | |||
| Adds to | 109.81% | ||
118.29M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 109.81%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
BlackRock, Inc.Institution | 15.50% | 18.33M | as of Jun 30, 2026 |
Coliseum Capital Management, LLCInstitution | 15.28% | 18.07M | as of Jun 30, 2026 |
Vanguard Portfolio Management LLCInstitution | 7.77% | 9.19M | as of Jun 30, 2026 |
Valdur KohaInsider | 4.58% | 5.42M | filed Feb 15, 2019 |
Vanguard Capital Management LLCInstitution | 4.36% | 5.15M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 1, 2026 | Karen Boone | director | −10,000 | $15.39 |
| Jul 29, 2026 | Julius Genachowski | director | −19,855 | $17.00 |
| Jul 28, 2026 | Julius Genachowski | director | −19,855 | $16.50 |
| May 6, 2026 | Carmine Arabia | director | +50 | $14.49 |
| Mar 13, 2026 | Coliseum Capital Management, LLC | 10 percent owner | +90,000 | $13.20 |
- Apple
Head-to-head in HomePod, AirPlay 2 multi-room, and AirPods Max headphones.
- Amazon
Echo lineup and Alexa contest the premium smart speaker and multi-room tier.
- Sony (ADR)
Headphone benchmark WH-1000XM5, HT-A soundbars, and 360 Reality Audio rival.
- Alphabet Class A
Patent-litigation rival; Nest and Google Cast contest the multi-room space.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Sonos | $16.65 | +1.77% | $1.94B | — | 52.0 | 1.3 | +8.9% |
| Apple | $343.57 | +1.35% | $4.98T | 38.8 | 37.0 | 10.7 | +16.4% |
| Amazon | $255.42 | −1.17% | $2.78T | 20.8 | 27.4 | 3.6 | +19.6% |
| Sony (ADR) | $23.49 | −0.42% | $138.53B | — | 27.4 | 1.7 | +0.3% |
| Alphabet Class A | $358.41 | +0.97% | $4.30T | 17.8 | 26.7 | 9.6 | +24.2% |
| Median | 20.8 | 27.4 | 6.6 | +18.0% |