Gen Digital (GEN)
Connects consumer cybersecurity, identity protection and financial wellness through subscription brands and marketplaces.
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Sells consumer cybersecurity, privacy, identity-protection and financial-wellness services through Norton, Avast, LifeLock, MoneyLion and related brands. Revenue comes mainly from subscriptions and services across direct, freemium and partner channels, with Cyber Safety Platform larger than Trust-Based Solutions.
Organizes consumer protection and financial wellness into two operating segments. Cyber Safety Platform sells security, device-performance and privacy subscriptions and point products through Norton, Avast, AVG, Avira and CCleaner. Trust-Based Solutions provides LifeLock identity protection and restoration, ReputationDefender services, and MoneyLion financial products, content and the Engine marketplace.
Reaches users worldwide through e-commerce, mobile apps, freemium conversion and partners including telecom and employee-benefit providers. Most subscriptions use annual terms, while marketplaces distribute first- and third-party offers. The Americas generate most revenue, followed by EMEA and Asia-Pacific.
Combines established security brands with acquired identity, reputation and financial-wellness capabilities. Operations depend on subscriber retention, personal-data and financial-services compliance, third-party funding and distribution, and Broadcom-supplied engineering and threat-response services used by Norton.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 7, 2026 | RBC Capital | Reiterate | Rating: —Target: $27 | Target: $30 |
| Jul 16, 2026 | RBC Capital | Reiterate | Rating: —Target: — | Target: $27 |
| May 8, 2026 | Barclays | Reiterate | Rating: —Target: $32 | Target: $27 |
| Feb 6, 2026 | Barclays | Reiterate | Rating: —Target: $25 | Target: $32 |
| Oct 3, 2025 | Jefferies | Target | Target: — | Target: $31 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jul 3, 2026Cash & short-term investments $564.0M · Total debt $8.18B · Total assets $15.64B · Shareholders' equity $2.66B
- Revenue
- $1.34B
- Operating income
- $443.0M
- Net income
- $215.0M
HistoryDividendAnnual yield
| Institutions | 91.15% | 549.10M shares | |
|---|---|---|---|
| 706 holders · as of Jun 30, 2026 | |||
| Insiders | 9.01% | 54.25M shares | |
| 13 holders · as of Sep 11, 2026 | |||
| Adds to | 100.16% | ||
602.43M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
These groups come from separate filings that can overlap, so they add to 100.16%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Capital World InvestorsInstitution | 10.85% | 65.37M | filed Feb 14, 2020 |
BlackRock, Inc.Institution | 8.87% | 53.45M | as of Jun 30, 2026 |
Pavel BaudišInsider | 8.27% | 49.82M | filed Jul 28, 2023 |
FMR LLCInstitution | 7.69% | 46.35M | as of Jun 30, 2026 |
Vanguard Capital Management LLCInstitution | 5.92% | 35.67M | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 4, 2026 | Bryan Seuk Ko | officer: COO, CLO and Secretary | −28,248 | $30.67 |
| Aug 27, 2026 | Ondrej Vlcek | director | −200,000 | $30.00 |
| Aug 25, 2026 | Ondrej Vlcek | director | −152,358 | $29.00 |
| Aug 21, 2026 | Ondrej Vlcek | director | −47,462 | $29.00 |
| Aug 19, 2026 | Ondrej Vlcek | director | −100,000 | $28.00 |
- Microsoft
Endpoint security and identity monitoring through Windows and Defender
- Apple
Platform security and privacy reduce third-party add-on demand
- Intuit
Credit Karma overlaps with identity and financial wellness
- Alphabet Class A
Google embeds web, mobile, password, and privacy safety controls
- SoFi
Digital financial app competes with MoneyLion wellness
- Equifax
Credit monitoring and identity protection against LifeLock
- TransUnion
Consumer credit and identity protection through TransUnion data
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Gen Digital | $27.83 | −4.55% | $17.45B | 16.9 | 9.2 | 3.4 | +6.3% |
| Microsoft | $495.11 | −1.29% | $3.72T | 27.9 | 25.3 | 11.2 | +17.8% |
| Apple | $343.57 | +1.35% | $4.98T | 38.8 | 37.0 | 10.7 | +16.4% |
| Intuit | $289.28 | −4.88% | $83.19B | 18.4 | 12.3 | 3.9 | +13.7% |
| Alphabet Class A | $358.41 | +0.97% | $4.30T | 17.8 | 26.7 | 9.6 | +24.2% |
| SoFi | $17.27 | +1.77% | $21.77B | 35.4 | 23.6 | 3.9 | +41.0% |
| Equifax | $159.17 | +0.35% | $18.64B | 27.9 | 17.4 | 2.9 | +10.6% |
| TransUnion | $72.08 | +0.94% | $13.68B | 18.8 | 14.0 | 2.8 | +14.9% |
| Median | 27.9 | 23.6 | 3.9 | +16.4% |