Pursuit (PRSU)
Runs sightseeing attractions, lodges, dining, retail, and transport near natural destinations.
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Runs a focused attractions and hospitality portfolio built around ticketed experiences, lodging, dining, retail, and transportation. Operations span the U.S., Canada, Iceland, and Costa Rica, with revenue concentrated in travel seasons and access shaped by park, permit, labor, and safety requirements.
Runs destination attractions and hospitality assets through one reportable segment, with customer offerings spanning sightseeing tickets, lodge rooms, food and beverage, retail, transportation, and related services. Collections include Banff Jasper, Glacier Park, Alaska, Sky Lagoon, Tabacon, and Flyover.
Most revenue is generated outside the U.S., with Canada the largest market and additional operations in Iceland and Costa Rica. Execution depends on distinctive locations, guest service, lodging capacity, attractions access, and seasonal hiring.
Public-company identity dates to the 2025 relaunch of former Viad after the GES sale. The business remains shaped by travel seasonality, park and transportation regulation, foreign-currency exposure, visa-dependent labor, wildfire disruption, and safety performance.
Company facts
Target rangeAs of Sep 21, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Sep 14, 2026 | Macquarie | Initiate | Rating: —Target: — | Target: $62 |
| Sep 9, 2026 | Jefferies | Initiate | Rating: —Target: — | Target: $61 |
| May 11, 2026 | Oppenheimer | Reiterate | Rating: —Target: $48 | Target: $50 |
| Dec 10, 2025 | Stifel Nicolaus | Target | Target: $42 | Target: $44 |
| Nov 7, 2025 | Oppenheimer | Target | Target: — | Target: $48 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $33.9M · Total debt $243.3M · Total assets $1.02B · Shareholders' equity $536.3M
- Revenue
- $133.5M
- Operating income
- $21.7M
- Net income
- $15.2M
No dividends on record.
| Institutions | ≈ 107.42% | 29.29M shares | |
|---|---|---|---|
| 212 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | |||
| Insiders | 2.08% | 568.0K shares | |
| 14 holders · as of Jun 18, 2026 | |||
| Adds to | 109.50% | ||
27.26M company shares as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
These groups come from separate filings that can overlap, so they add to 109.50%; nothing is left for Other.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Crestview Partners IV GP, L.P.Institution | 24.58% | 6.70M | as of Jun 30, 2026 |
BlackRock, Inc.Institution | 12.01% | 3.27M | as of Jun 30, 2026 |
FMR LLCInstitution | 8.67% | 2.36M | as of Jun 30, 2026 |
River Road Asset Management, LLCInstitution | 7.31% | 1.99M | as of Jun 30, 2026 |
American Century Companies IncInstitution | 3.63% | 988,567 | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Nov 17, 2025 | David W. Barry | director, officer: President and CEO | +755 | $33.39 |
| Nov 10, 2025 | David W. Barry | director, officer: President and CEO | +2,245 | $33.32 |
| Nov 10, 2025 | Joshua Schechter | director | +1,000 | $34.00 |
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Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Pursuit | $49.47 | +2.25% | $1.32B | 33.8 | 28.2 | 2.7 | +14.4% |
| Vail Resorts | $141.64 | +0.86% | $5.00B | 32.4 | 22.9 | 1.8 | −7.0% |
| Six Flags Entertainment | $12.74 | +2.95% | $1.26B | — | — | 0.5 | −7.0% |
| United Parks & Resorts | $35.05 | +3.06% | $1.60B | 13.7 | 9.8 | 1.0 | −1.4% |
| Walt Disney | $104.41 | +0.17% | $180.96B | 21.5 | 13.9 | 1.8 | +7.1% |
| Marriott International | $346.18 | +1.03% | $89.35B | 35.8 | 28.2 | 3.3 | +4.9% |
| Aramark | $56.51 | +0.04% | $14.85B | 39.5 | 21.4 | 0.7 | +8.6% |
| Median | 32.4 | 21.4 | 1.4 | +1.7% |