trivago (ADR) (TRVG)
Compares hotel options and prices while extending into booking technology through trivago DEALS.
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Hotel search and price comparison form the core business, serving users and advertising partners. Built in Düsseldorf, the Nasdaq-listed Dutch public company is controlled by Expedia Group and is extending into booking technology through trivago DEALS.
Hotel search and price comparison form the core service, helping users compare accommodation offers while supporting advertising partners. Built in Düsseldorf, the platform now sits within a Dutch public company whose ADSs trade on Nasdaq. Its operating base remains in Germany.
trivago DEALS adds an AI-driven hotel-rate aggregator and white-label booking engine, extending the business toward an owned booking funnel. The booking technology arrived through the Holisto acquisition. After the pandemic, management refocused the company on its core product, brand, and sustainable growth.
Expedia Group controls the company's voting power, defining its governance structure. The 2019 voluntary UK consumer-information undertakings remain a structural part of the operating record.
Company facts
Target rangeAs of Sep 22, 2026
Latest analyst notes
| Date | Firm | Action | Prior | Current |
|---|---|---|---|---|
| Aug 11, 2026 | Mizuho Securities | Target | Target: — | Target: $5 |
| Aug 6, 2026 | Susquehanna | Reiterate | Rating: —Target: $3.25 | Target: $5.50 |
| Jul 30, 2026 | UBS | Reiterate | Rating: —Target: $3.40 | Target: $6 |
| Apr 27, 2026 | UBS | Reiterate | Rating: —Target: $3.60 | Target: $3.40 |
| Feb 11, 2026 | UBS | Target | Target: $3.50 | Target: $3.60 |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $177.8M · Total debt $40.6M · Total assets $474.1M · Shareholders' equity $234.0M
- Revenue
- $192.8M
- Operating income
- −$6.6M
- Net income
- −$5.9M
Reported in EUR, converted at the latest exchange rate
| Institutions | 9.52% | 6.73M ADS | |
|---|---|---|---|
| 32 holders · as of Jun 30, 2026 | |||
| Insiders | 17.98% | 12.70M ADS | |
| 7 holders · as of Sep 4, 2026 | |||
| Other | 72.50% | 51.20M ADS | |
| remainder | |||
70.62M ADS (1 ADS = 5 ordinary shares) as of Sep 22, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Date |
|---|---|---|---|
Rolf SchroemgensInsiderdirector, 10 percent owner | 17.83% | 28.47M B ordinary · 15.93M A ordinary · 3.71M ADS | filed Mar 18, 2026 |
Par Capital Management IncInstitution | 6.08% | 4.29M A ADS | as of Jun 30, 2026 |
Acadian Asset Management LLCInstitution | 1.03% | 730,910 A ADS | as of Jun 30, 2026 |
Granahan Investment Management, LLCInstitution | 0.51% | 362,513 A ADS | as of Jun 30, 2026 |
Morgan StanleyInstitution | 0.42% | 295,699 A ADS | as of Jun 30, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 10, 2026 | Joana Carena Breidenbach | director | −35,000 | $5.16 |
| Aug 7, 2026 | Joana Carena Breidenbach | director | −2,733 | $5.74 |
| Jun 1, 2026 | Mathias Hansen | officer: General Counsel | −15,000 | $3.39 |
| May 12, 2026 | Mathias Hansen | officer: General Counsel | −11,000 | $3.07 |
- Booking
OTA and metasearch portfolio spanning Booking.com, KAYAK, and Agoda
- Alphabet Class A
Search and hotel-metasearch products that route travellers to bookings
- Expedia Group
Consumer travel brands spanning Expedia, Hotels.com, and Vrbo
- Trip.com Group (ADR)
Travel-booking and metasearch brands including Trip.com and Skyscanner
- Airbnb
Alternative-accommodation marketplace for traveller stays
- Tripadvisor
Travel review, comparison, and booking platform
CompareAfter hours
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| trivago (ADR) | $6.34 | −0.47% | $444.6M | 29.4 | 111.6 | 0.6 | +17.2% |
| Booking | $164.64 | +0.27% | $130.58B | 18.7 | 14.8 | 4.6 | +8.2% |
| Alphabet Class A | $351.43 | +0.08% | $4.30T | 17.8 | 26.1 | 9.6 | +24.2% |
| Expedia Group | $279.00 | −0.63% | $32.18B | 17.5 | 12.5 | 2.0 | +14.0% |
| Trip.com Group (ADR) | $40.85 | 0.00% | $26.41B | 7.9 | 14.3 | 2.7 | +11.4% |
| Airbnb | $162.38 | +0.40% | $99.02B | 38.1 | 28.2 | 7.5 | +16.5% |
| Tripadvisor | $8.58 | +0.23% | $1.02B | 880.0 | 8.7 | 0.6 | −16.5% |
| Median | 18.3 | 14.5 | 3.7 | +12.7% |